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Apple unveils Tile competitor AirTag

During today's Spring Loaded event, Apple took the wraps off AirTag.


Folks who constantly lose their keys now have reason to rejoice. During the Spring Loaded web event today, Apple officially unveiled AirTags. These tracking devices integrate with the FindMy app on iPhones and iPads. AirTags will retail for $29.99 each or four for $99.99. 

“We’re excited to bring this incredible new capability to iPhone users with the introduction of AirTag, leveraging the vast Find My network, to help them keep track of and find the important items in their lives,” said Kaiann Drance, Apple’s vice president of Worldwide iPhone Product Marketing. “With its design, unparalleled finding experience, and built-in privacy and security features, AirTag will provide customers with another way to leverage the power of the Apple ecosystem and enhance the versatility of iPhone.”

Each AirTag chiplet is small and lightweight, features polished stainless steel, and is IP67 water- and dust-resistant. A built-in speaker plays sounds to help locate AirTag, while a removable cover permits user-replacement of batteries. AirTag features the same setup experience as AirPods — just bring AirTag close to iPhone and it will connect. Users can assign AirTag to an item and name it with a default like “Keys” or “Pocketbook,” or provide a custom name of their choosing.

Apple is also offering engraving for AirTags, much like it does for iPhones and iPads. This engraving service also offers a variety of emoji to select from. The AirTags can be placed in a variety of items and Apple will be offering a range of products with the AirTags already embedded. AirTag-equipped Hermes luggage will set you back $299.

Contributing Tech Editor

Chris Jarrard likes playing games, crankin' tunes, and looking for fights on obscure online message boards. He understands that breakfast food is the only true food. Don't @ him.

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