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Bandai Namco joins #StopAsianHate initiative & stands in support of the AAPI community

Bandai Namco has announced its support of the #StopAsianHate initiative to help combat the dangerous rise in anti-Asian sentiment and hate crimes.


One of the more unfortunate side effects of the COVID-19 pandemic has been a notable rise in anti-Asian and anti-Pacific Islander sentiment in the United States. A great deal of misinformation and blame was a rampant part of politics and certain news cycles throughout the previous year in relation to COVID-19, and the rise in hate crimes and violence has prompted a #StopAsianHate initiative in support of Asian American and Pacific Islander (AAPI) communities. It’s an initiative in which Bandai Namco has announced its support and called on fans to do the same.

Bandai Namco released an official statement signaling its support of the #StopAsianHate initiative and AAPI community on March 16, 2021.

“We stand in solidarity with the Asian American and Pacific Islander (AAPI) community, our culturally diverse and inclusive team of employees, players and fans from all cultures and backgrounds, our families, and especially our elders, to speak out and raise awareness against the terrible rise in anti-Asian aggression and hate crimes,” Bandai Namco wrote.

The company also provided a number of resources for education on the situation, as well as outlets to aid affected communities or report incidents.

Throughout the lockdowns and stay-at-home policies of 2020 prompted by the COVID-19 pandemic, a tremendously damaging and foolish misconception was spread that people of Asian descent were to blame for the pandemic. Hate crimes have been on the rise throughout the previous year with AAPI (and particularly elderly) individuals finding themselves victim of various incidents.

As a Japan-based company, Bandai Namco and the communities it nurtures and supports are directly affected by these issues, but the #StopAsianHate initiative is most certainly one of importance for all as we seek to eliminate disinformation and the hate and violence that results from it against vulnerable groups of fellow citizens and people. In particular, even if one is unable to monetarily support the initiative, the provided Guide to Bystander Intervention is well worth reading among the various educational materials. Bandai Namco has a potent platform and its effort in spreading awareness and education on the #StopAsianHate initiative is one to be applauded.

Senior News Editor

TJ Denzer is a player and writer with a passion for games that has dominated a lifetime. He found his way to the Shacknews roster in late 2019 and has worked his way to Senior News Editor since. Between news coverage, he also aides notably in livestream projects like the indie game-focused Indie-licious, the Shacknews Stimulus Games, and the Shacknews Dump. You can reach him at and also find him on Twitter @JohnnyChugs.

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