Apple has one of the most demanded smartphones on the market with the iPhone, but it doesn’t keep buyers from looking elsewhere when it comes to affordability. Reportedly, Apple is getting set to address this issue. The company will begin producing a new affordable iPhone as early as next month.
Apple’s intention to pursue mass production of a new, affordable iPhone was reported by Bloomberg on January 21, 2020. According to Bloomberg, the company has been getting ready for a more budget-friendly model of their popular phones since the iPhone 11 in September 2019, which enticed consumers with a slightly lower entry cost compared to previous launches of iPhone generations. The affordable iPhone is also an effort by Apple to compete in aggressively competitive countries like India where much cheaper Android models dominate the scene.
Apple’s new product is expected to be similar in size and scope to the iPhone 8. According to Bloomberg, the affordable phone will feature Apple Touch ID and a 4.7-inch screen. It will also feature the same processor as the current iPhone 11. However, it will not have Apple’s Face ID biometric authentication.
Though Apple was unwilling to comment on their intentions with the new phone, it seems that Apple is hoping it will also help promote growth and resurgence of Apple product purchases in 2020, in which the tech company is looking to sell over 200 million products by year’s end. If the price is right without sacrificing too much in functionality on their upcoming iPhone, it could certainly make a difference in consumer opinion when the phone goes into production in February.
Stay tuned to Shacknews as we follow the latest on Apple's new, upcoming product.
Apple isn’t the only one looking to make moves on affordability. Check out Shacknews’ CES 2020 interview with Teracube, who is not only looking to produce an affordable smartphone, but a sustainable one as well.
TJ Denzer posted a new article, Apple to start production of more affordable iPhone next month
Interesting, one of my favorite iPhones was the SE until I started gaming more on my phone and wanted a bigger screen.