Apple Pro Display XDR offers 1000-nit HDR with Retina 6K

Apple will offer pros the chance to work on a cutting edge 6K display with an innovative backlight and 1000-nit HDR brightness.

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With much of the world slowly transitioning to 4K displays and the adoption of HDR content, content creators need access to newer, better tools to make content for these displays. During its WWDC 2019 keynote, Apple took the wraps off its new professional monitor, the Apple Pro Display XDR. The new monitor offers an innovative backlight array that helps deliver sustained 1000-nit brightness for HDR highlights, reference color reproduction, and Retina 6K resolution.

Apple claims that the Pro Display DXR is the only monitor in the world capable of this level of performance and will be making it available to professional users at a price of $4999 for the base model or $5999 for the model with a matte coating. Sadly, those price tags do not include a way to mount the display to a wall or put it on a desktop stand. It would appear that this display is so advanced that VESA mounter will need to lay down an additional $200 for the VESA mount and $999 for the official Apple monitor stand. The announcement of the stand and mount prices elicited some displeasure from the live crowd, which is unusual for these Apple events.

This story is developing…


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Contributing Tech Editor

Chris Jarrard likes playing games, crankin' tunes, and looking for fights on obscure online message boards. He understands that breakfast food is the only true food. Don't @ him.

From The Chatty
  • reply
    June 3, 2019 11:55 AM

    Chris Jarrard posted a new article, Apple Pro Display XDR offers 1000-nit HDR with Retina 6K

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      June 3, 2019 1:54 PM

      1k. for a stand. Steve jobs is dead.

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      June 3, 2019 3:10 PM

      For anyone complaining about the price of this display, its actually pretty fucking good since it totally outspecs its competition for not really that much more.

      https://www.bhphotovideo.com/c/product/1425544-REG/eizo_cg319x_4k_bk_31_1_dci_4k_wide_screen.html

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        June 3, 2019 3:13 PM

        Yeah, the price seems good, but no stand?

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          June 3, 2019 3:17 PM

          The stand being extra is definitely dumb but something I could easily get over if they had included the vesa adapter. Not including either is ridiculous.

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            June 4, 2019 4:48 AM

            IAWTP

            VESA mount should have been built in and then the stand they sell should have been a VESA mount stand, hell, they might have sold some to non-Apple display users in that instance.


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          June 3, 2019 3:19 PM

          Vesa arms for lyfe

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          June 3, 2019 3:32 PM

          They must have research that said pro users put them on mounts or something.

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            June 3, 2019 3:34 PM

            A vesa arm is soooooo much better than a fucking useless stand wasting space on your desk

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            June 3, 2019 8:07 PM

            They should have done some market research and that told them that a monitor without variable refresh in mid-late 2019 is fucking retarded.

            And don't give me "it's not for gaming" line of bullshit. ANY monitor could support variable refresh with no compromises made for productivity work.

            It's just a big middle finger/indication that they really don't care about making great products anymore. You don't have to choose. One monitor could be the best at everything. You just don't get what you pay for anymore.

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          June 4, 2019 4:57 AM

          that's pretty standard for pro monitors, but the VESA mount being optional is fucking ridiculous

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        June 3, 2019 3:48 PM

        I'm complaining because Apple isn't making a product that's specifically for me and at a price I like!!! I'M APPLE'S ONLY CUSTOMER!!! SO ANGRY!!! FUCK APPLE!!!

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          June 3, 2019 3:50 PM

          im angry because people are saying mean things about apples

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        June 3, 2019 3:58 PM

        I don't have an issue with the pricing of the display itself, but it should just have a vesa mount by default; the stand and adapter pricing is stupid beyond belief.

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          June 4, 2019 5:20 AM

          It's entirely a marketing fail though. If it came with the VESA mount and cost $5,200 this wouldn't be a "scandal" even though people would be paying the same price.

          They should have just said it starts at $6,000 but you can get a $1,000 reduction if you don't take the stand.

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        June 3, 2019 7:30 PM

        Its also much much cheaper than other reference monitors like the Trimasters

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      June 3, 2019 3:55 PM

      How is this not a joke? Am I missing something here?

      http://chattypics.com/files/shackbrowseUpload_pprcwz0a1d.jpg

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      June 3, 2019 4:48 PM

      I don’t know what I’m more shocked at:

      1) Apple stand price
      2) a single issue of National Geographic lists for $14.99

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      June 3, 2019 4:57 PM

      Instant eye and skin cancer, hooray!