Watch the March 2019 Apple Special Event live stream here

Everything you need to know to watch the March 2019 Apple Special Event.

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Kicking off at 10:00AM PT (1PM ET), on Monday March 25, 2019, Apple fans will be able to tune into an Apple Special Event being held at the Steve Jobs Theater in Cupertino.

If you’re an Apple fan, or just a fan of technology in general, then you aren’t going to want to miss this upcoming special event. There haven’t been any official announcements about what to expect, we’re interested to see what the day’s events include. While there hasn’t been official information released, many believe that the event will focus around Apple’s new streaming video and TV service.

Asif Khan, the CEO here at Shacknews, took a look at what we can expect from the March 2019 Apple Special Event earlier. You can read that piece to hear his thoughts on the upcoming event and learn more about what you might find waiting for you when you tune in. There are a few ways to tune into the stream when it kicks off this afternoon.

Watch on a Windows Computer or other platform

To watch the stream on a Windows device, or another platform of any kind, you’re going to need to navigate to the Apple website. To watch on Windows you’re going to need to tune in using the Microsoft Edge browser. According to Apple, you might be able to tune in on browsers like Chrome or Firefox, however to avoid any issues, we suggest just using the Microsoft Edge browser.

How to watch on iPhone, iPad, iPod Touch and Mac

To tune into the stream on your mobile device, first ensure you’re running iOS 10 or later. You can then navigate to Apple’s event site, where you can watch the stream inside of the Safari browser. If you’re using a Mac, simply make your way to the Apple events website while using macOS Sierra 10.12 or later.

watch apple special event on mac
Mac users can navigate to the Apple website to tune into the Apple Special Event live stream.

Watch the Apple Special event on Twitter

You’ll also be able to stream the event straight from Twitter. The feed will be available by heading over to this tweet from Apple to be kept in the loop about everything.

That’s everything you need to know to tune in and watch the March 2019 Apple Special Event live stream later today. Be sure to tune in around 10AM PT (1PM ET) to see what Apple has in store for 2019.

Guides Editor

Joshua holds a Bachelor of Fine Arts in Creative Writing and has been exploring the world of video games for as long as he can remember. He enjoys everything from large-scale RPGs to small, bite-size indie gems and everything in between.

From The Chatty
  • reply
    March 25, 2019 8:30 AM

    Josh Hawkins posted a new article, Watch the March 2019 Apple Special Event live stream here

    • reply
      March 25, 2019 9:48 AM

      This is starting soon. Who is watching?

    • reply
      March 25, 2019 9:59 AM

      [deleted]

      • reply
        March 25, 2019 10:09 AM

        Ok doubt any new hardware is going to be shown or mentioned today.

        (Bookmark this for later pointing and laughing)

    • reply
      March 25, 2019 10:02 AM

      [deleted]

      • reply
        March 25, 2019 10:04 AM

        No Apple TV :(

        Maybe it needs some more DOOM

    • reply
      March 25, 2019 10:06 AM

      [deleted]

    • reply
      March 25, 2019 10:06 AM

      Here comes all the "as as a service" stuff.

    • reply
      March 25, 2019 10:08 AM

      My disappointment is locked and loaded

      • reply
        March 25, 2019 10:13 AM

        They're starting off with magazines so.....

        • reply
          March 25, 2019 10:14 AM

          [deleted]

          • reply
            March 25, 2019 10:19 AM

            I thought Books did. Maybe not. Kindle does for sure though.

          • reply
            March 25, 2019 10:20 AM

            They had that Newsstand app that could have versions of apps whose icon was that month’s issue but they got rid of it because it was unpopular. But it was still up to the publishers themselves to implement the subscriptions/content/etc.

            I’m not sure if this is what they’re going for today but besides being integrated into the same app, I think they’re going to announce News+ is a paid monthly “Netflix for magazines” service.

            But yeah strictly speaking Magazines on iOS isn’t new but this is handling it a bit differently.

    • reply
      March 25, 2019 10:15 AM

      [deleted]

    • reply
      March 25, 2019 10:15 AM

      “And to show you how it works here’s a man dressed like an astronaut”

    • reply
      March 25, 2019 10:17 AM

      So when are we getting Shacknews: The Magazine ?

    • reply
      March 25, 2019 10:27 AM

      Apple is going to launch a credit card?

    • reply
      March 25, 2019 10:28 AM

      [deleted]

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      March 25, 2019 10:31 AM

      It's really sad that we need to use machine learning just to decipher stores/restaurants where you used your credit card. I totally get it, it's just a sad state that we have to do that.

    • reply
      March 25, 2019 10:32 AM

      [deleted]

    • reply
      March 25, 2019 10:32 AM

      This Apple Card stuff really feels like it should be a separate announcement, unless they really don't have anything else to talk about. :/

    • reply
      March 25, 2019 10:33 AM

      Was that Jesse?!?!?!

    • reply
      March 25, 2019 10:38 AM

      Applying for Apple card for that sweet sweet titanium!

    • reply
      March 25, 2019 10:38 AM

      [deleted]

    • reply
      March 25, 2019 10:38 AM

      OMFG a titanium credit card

    • reply
      March 25, 2019 10:39 AM

      lol, this fucking card isn't even as good as Amazon's.

    • reply
      March 25, 2019 10:39 AM

      Apple Card seems like a nice well rounded product that I look forward to every other bank trying desperately to play catch up to.

    • reply
      March 25, 2019 10:39 AM

      It doesn't need a CVV, a signature and all this other shit, but you really do.. we just didn't put it on the card.

    • reply
      March 25, 2019 10:40 AM

      DAI-LY CASH

      DO DO DO DOO DO DOO

      DAI-LY CASH

      DO DO DO DOO DO DOO

      DAI-LY CASH

      DO DO DO DOO DO DOO

      DAI-LY CASH

    • reply
      March 25, 2019 10:40 AM

      Uh oh - gaming announcement incoming ...

    • reply
      March 25, 2019 10:43 AM

      I literally can't watch the livestream -- I feel saturated by the self-importance of their title reveals.

    • reply
      March 25, 2019 10:46 AM

      Why ... couldn't these games exist before this service? I don't get it.

      • reply
        March 25, 2019 10:46 AM

        Exactly what I'm thinking. Have they seen video games in the last 5-10 years?

      • reply
        March 25, 2019 10:48 AM

        [deleted]

      • reply
        March 25, 2019 10:50 AM

        With regards to iOS, the issue traditionally has been that paid games get skipped by gamers in favor of F2P games, which discourages “real” games from coming to the platform.

        Square comes out with enhanced versions of their ports on iOS and charges half the cost of other platforms, and no one buys them.

        Developers who charge $3.99 for a game get barraged by people telling them they’re assholes for asking more than $0.99. Even the Angry Birds people had to go F2P.

        With regards to being technically possible, no, of course they’ve been technically possible. It’s the business case that’s been an issue.

        At least that’s how I read it.

      • reply
        March 25, 2019 11:32 AM

        Apple invented video today.

    • reply
      March 25, 2019 10:51 AM

      Launching in autumn, that's a weirdly long lead time for an Apple announcement.

      • reply
        March 25, 2019 10:52 AM

        I’m wondering if they launch too many new paid monthly services they’re concerned that some will get ignored/skipped.

        That or maybe Valve is developing the new games.

    • reply
      March 25, 2019 10:52 AM

      Apple Arcade - coming Fall - no pricing announced. Bleh.

      One thing I caught was that the games on Apple Arcade won't appear on other mobile platforms or subscription services - I wonder if that means they won't show up on Xbox Live Gold, Xbox Game Pass, or the PS4 equivalents?

      • reply
        March 25, 2019 10:53 AM

        My guess is it will be like every other situation like this where it’s a timed exclusive situation.

        • reply
          March 25, 2019 10:55 AM

          True. I wonder if it’s for the life of its existence within Apple Arcade, because that could change things — they’d have to stop being included before appearing on other platforms though. The wording was weird.

      • reply
        March 25, 2019 10:54 AM

        This is the weakest games service launch I've ever seen.

        • reply
          March 25, 2019 10:55 AM

          NSO would like to have a word with you...

          • reply
            March 25, 2019 11:03 AM

            I didn't see it. :)

            (technically correct, the best type of correct)

      • reply
        March 25, 2019 11:16 AM

        Microsoft + Switch is way more interesting than anything Apple just announced.

    • reply
      March 25, 2019 10:52 AM

      Please let this allow me to replace DirecTV NOW PLEASEEEEEe

    • reply
      March 25, 2019 10:55 AM

      Well that channel lineup is really super duper weak. Sounded good until then

      • reply
        March 25, 2019 11:00 AM

        Hardly channels at all. These are services.

    • reply
      March 25, 2019 10:59 AM

      [deleted]

    • reply
      March 25, 2019 11:01 AM

      So they're showing all the features that things like Fire TV, Roku, etc already have. Cool?

    • reply
      March 25, 2019 11:04 AM

      They're bringing Apple TV to Smart TVs, Roku, and Fire TV. Crazy.

      I wonder if they'll add an app for my just-purchased LG set, or if it's like everything else where it'll start appearing in the 2019 model... lol

      • reply
        March 25, 2019 11:06 AM

        Seems to me they just called it quits on the Apple TV box and it's now an App.

        • reply
          March 25, 2019 11:07 AM

          Finally taking cues from Microsoft. Getting your services out there on every device is more important than locking people into your hardware.

        • reply
          March 25, 2019 11:14 AM

          Well, if they want to make money on a service it makes sense that they bring the software to as many devices as possible.

          For example Apple famously had no apps on other mobile platforms even though every other mobile platform provider had apps on iOS (Google, Microsoft, RIM/BlackBerry)

          Then they launched Apple Music as an app on Android. Strictly speaking it was a rebranded/renamed version of Beats Music but they didn’t outright kill it.

          I expect that the experience will always be best on the Apple TV boxes but they’re wanting to make more money using other people’s hardware.

    • reply
      March 25, 2019 11:05 AM

      ESPN filing suit immediately

    • reply
      March 25, 2019 11:06 AM

      Oh cool, let's just muddy the branding waters even more.

    • reply
      March 25, 2019 11:06 AM

      Captain America in the audience..

      • reply
        March 25, 2019 11:07 AM

        Glad I wasn't the only one who saw that. Also noticed Pinkman in the audience earlier as well.

    • reply
      March 25, 2019 11:10 AM

      You just can’t not like Steven Spielberg.

      • reply
        March 25, 2019 11:12 AM

        Especially when he's standing on stage.

    • reply
      March 25, 2019 11:10 AM

      Apple TV+, a service where JJ Abrams, Spielberg, and other directors / artists just talk about the creative process.

    • reply
      March 25, 2019 11:11 AM

      [deleted]

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      March 25, 2019 11:13 AM

      Following on a live blog rather than watching, I'm very confused about what any of this TV stuff actually is.

      • reply
        March 25, 2019 11:15 AM

        Because Apple is incapable of telling you what something is or does. You have to feel what it is to understand their fucking genius in creating the thing that it does.

      • reply
        March 25, 2019 11:20 AM

        I'm "watching" the engadget one. They're a little too fan boy on some of this.

      • reply
        March 25, 2019 11:26 AM

        If this is it, it's dead on arrival.

        AppleTV + looks lame as fuck so far. And of course, Apple isn't going to allow any of the sort of non-family friendly content. You also know that they will fuck with everything they make, not allowing the directors to do what they envision, Apple can't help itself.

        I am not seeing the point. So far, looks like an also-ran Netflix.

    • reply
      March 25, 2019 11:13 AM

      They’re really going to go with the safest bets possible.

    • reply
      March 25, 2019 11:15 AM

      [deleted]

    • reply
      March 25, 2019 11:16 AM

      [deleted]

    • reply
      March 25, 2019 11:17 AM

      This announcement sucks. We get it, it's gonna be some shows. Tell us the pricing and what platforms it's available on.

    • reply
      March 25, 2019 11:21 AM

      Apple didn't spare any expense on getting big names on stage.

      • reply
        March 25, 2019 11:22 AM

        Clearly they took from the writer budget. Enough!

    • reply
      March 25, 2019 11:22 AM

      I do not get why every chick digs Aquaman - dude looks like a caveman

      • reply
        March 25, 2019 11:28 AM

        ...

      • reply
        March 25, 2019 11:33 AM

        Maybe it’s because he’s beautiful and build like a Gothic cathedral?

        • reply
          March 25, 2019 11:38 AM

          I’m obviously not the target audience but to me he looks one notch removed from the Geico Caveman commercials.

          But he’s a cool dude so I’m glad he’s a big successful star now. I just don’t see why he makes everyone’s cooter tickle.

          • reply
            March 25, 2019 12:06 PM

            I'm not the target audience, either. But he's by all accounts a fun guy, good looking, and he's a star... that is why he tickles cooters.

      • reply
        March 25, 2019 12:18 PM

        It's because he is anti-vaxx.

    • reply
      March 25, 2019 11:26 AM

      The celeb train has been going for almost 30 min now. Even the live blog have up. Hahaha

      • reply
        March 25, 2019 11:30 AM

        Seriously? Big Bird....
        Ummmkay

    • reply
      March 25, 2019 11:29 AM

      [deleted]

    • reply
      March 25, 2019 11:29 AM

      [deleted]

    • reply
      March 25, 2019 11:30 AM

      What happened to big bird’s voice :/

    • reply
      March 25, 2019 11:30 AM

      Sesame Street coding...

    • reply
      March 25, 2019 11:30 AM

      Oh my God.. we're brainwashing children to be programmers now. lol

      • reply
        March 25, 2019 11:33 AM

        Doing standups at recess

        • reply
          March 25, 2019 11:35 AM

          Recess will just devolve into fights and arguments as to whether spaces or tabs are better.

          BIG BIRD SAID TABS!!
          Kermit says SPACES!!

      • reply
        March 25, 2019 11:34 AM

        Increase long-term profitability by creating a glut of developers that pushes wages down. Genius.

      • reply
        March 25, 2019 11:34 AM

        Don't worry once they hit modern web development they'll peace out

      • reply
        March 25, 2019 11:34 AM

        How else are they supposed to change the world?

      • reply
        March 25, 2019 11:35 AM

        Bi-weekly PhysEd retrospectives

      • reply
        March 25, 2019 11:42 AM

        My friend teaches elementary school and they have programming now starting I think 3rd grade (she teaches 5th grade math where they're continuing to program).

        • reply
          March 25, 2019 11:49 AM

          I'm all onboard that train. I think that's great. I think it is important and brings logic and real-world projects that involve math etc to center stage.

          I'm just laughing that we're using Sesame Street now to do it.

      • reply
        March 25, 2019 11:46 AM

        from my perspective this is at least somewhat a good thing. the world runs on computers now and a basic programming understanding should be a mandatory part of education.

        at the very least it could spark an interest into the basic understanding of how these machines, that modern civilization can't operate without, work

    • reply
      March 25, 2019 11:36 AM

      I've never been so uninterested in a bunch of shows in my life. That thing where everyone is blind? Holy cow - show the show - don't talk about it. I'm sure it'll cost more than I feel it's worth.

    • reply
      March 25, 2019 11:36 AM

      [deleted]

      • reply
        March 25, 2019 11:43 AM

        I have to say I'm actually interested in the credit card. I already use apple pay whenever I can.

    • reply
      March 25, 2019 11:37 AM

      What TV show was it that had the Soviets landing on the moon first? I swear I had seen that before.

      • reply
        March 25, 2019 11:39 AM

        For All Mankind. I don't know if they got there first, it's that the space race never ended.

    • reply
      March 25, 2019 11:38 AM

      [deleted]

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      March 25, 2019 11:38 AM

      [deleted]

      • reply
        March 25, 2019 11:40 AM

        That's why they announced the credit card first.

    • reply
      March 25, 2019 11:38 AM

      [deleted]

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      March 25, 2019 11:39 AM

      [deleted]

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      March 25, 2019 11:41 AM

      [deleted]

      • reply
        March 25, 2019 11:51 AM

        YOU get an unfinished fire hazard!
        YOU get an unfinished fire hazard!
        YOU get an unfinished fire hazard!
        And YOU get an unfinished fire hazard!

    • reply
      March 25, 2019 11:42 AM

      This was terrible. No prices no shows Spielberg talking out his ass after dissing Netflix last month.

    • reply
      March 25, 2019 11:42 AM

      [deleted]

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      March 25, 2019 11:44 AM

      Is this the worst Apple event ever? Barely any concrete anything. All the stuff is ~6+ months out. No pricing. Nothing truly "revolutionary". Just Apple becoming yet another player in the media subscription game.

      • reply
        March 25, 2019 11:46 AM

        Yeah this is a letdown

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        March 25, 2019 11:46 AM

        What did you expect? This is 100% exactly what I expected with all of the rumors going around. With the talent they were bring on, they weren't making a DirecTV Now/Sling solution, they were making a Netflix/Amazon Prime.

        • reply
          March 25, 2019 11:49 AM

          I expected pricing, release dates. More concrete trailers, etc. We got 45 minutes of celebrities jerking off about creativity with nothing to back that up.

          • reply
            March 25, 2019 11:51 AM

            When the highlight of your event is that you're offering a payment method that lets people purchase your overpriced hardware with money they don't have...

        • reply
          March 25, 2019 11:51 AM

          I hoped they'd find a way to make it a bit more... Apple somehow.Like, have something that made the service stand out from the competition.

          This was just a bunch of TV show announcements. Loads of people make TV shows and I wouldn't watch a presentation on it from anyone else.

          The credit card was the most interesting bit because it was actually something different.

          • reply
            March 25, 2019 11:57 AM

            Best thing I got out of this actually was the card, for whatever reason. Streaming service is all about content, if they have the content, I might subscribe, otherwise I won't. I didn't go into this event expecting anything to be honest.

            • reply
              March 25, 2019 12:07 PM

              [deleted]

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                March 25, 2019 3:43 PM

                The $10 hike on the DTVNow does piss me off and I'm half tempted to cancel it. If they really want to make it worth keeping, at least offer some of the premium service with it, such as Sunday Ticket. Right now it's a decent service, but they need to make it so much better.

      • reply
        March 25, 2019 11:49 AM

        I feel like all of Apple's events surrounding media services/shows/whatever have always been pretty awful. Eddy Cue's stuff is always boring and feels misdirected. Apple Music is probably the only thing they've done solidly and it had its issues and was also in a space where they already dominated a solid part of the market.

      • reply
        March 25, 2019 12:25 PM

        perhaps their hardware footprint is in crisis, so they are frantically reaching out to ancillary features - credit cards? being a gaming portal? a streaming media portal? a news portal? things that don't need firm launch dates. iterative subscription stuff that will just come online when it's ready, in whatever fashion is cobbled together.

        they are really losing their sparkle of waiting outside in a tent for 4 days to get the newest thing, because it's the best build quality and has the most polish - they seem to be adrift on not only what to launch, but now HOW to launch it. I am hoping that apple formally announces a 5G+++ LTE-MAX based phone. something that excites people for the future - something tangible that people want. they want speed, convenience.

        onboarding the payment processing function is copying amazon entirely, but I suppose that's the rut they are in.

        What concerns me most of all is the 15% revenue decline in their largest money maker having even broader implications on their services, which are mostly only accessible with Apple products.

        https://www.nasdaq.com/article/is-apple-too-late-to-streaming-business-cm1119621

    • reply
      March 25, 2019 11:47 AM

      Omg this is terrible.

      • reply
        March 25, 2019 11:49 AM

        Why the fuck is this guy practically crying over a cringeworthy Oprah speech and a new product. Holy shit.

    • reply
      March 25, 2019 11:48 AM

      After that intro I thought they were going to bring a reanimated Martin Luther King on stage.

    • reply
      March 25, 2019 11:49 AM

      So they invented a shitty version of Hulu? Impressive.

    • reply
      March 25, 2019 11:53 AM

      Celeb wankery instead of actual trailers. Predictable.

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      March 25, 2019 11:55 AM

      [deleted]

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      March 25, 2019 12:15 PM

      [deleted]

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      March 25, 2019 12:15 PM

      Event was on par for what I expected.

      Nothing mindblowing, just Apple doing their best to launch new services.

      Pros:
      - Apple Card seems to be well thought out
      - Apple Arcade seems positive for discovering better mobile games on iOS that aren't free-to-play
      - Apple TV Channels is a no brainer since they do this kind of thing already with in-app subscriptions
      - Apple News+ could be a nice way to read magazines on your phone

      Cons:
      - No pricing on a lot of stuff
      - Release dates are still a ways off
      - Apple News+ doesn't have enough magazines & newspapers
      - Apple TV Channels don't have enough channels (not surprised)
      - Apple Arcade needs an official game controller (fuck MFi)
      - Apple TV+ is all talk for now, would have been better to keep it quiet until it launches


      I can't put no hardware announcements on this list since already knew this since they did it all last week.

      WWDC will be pretty cool in June

      • reply
        March 25, 2019 12:27 PM

        I. don't think I see the game thing as being very effective. I like the idea well enough. I can't stand most f2p/iap driven games. But, really, unless they're going subsidize development, the success of that kind of model is dependent on developers making those kinds of games and consumers buying them. Otherwise there's no point (I know, stating the obvious). And, I don't see people buying. Apple is actually to blame too with the way they allowed the app store concept to kick off with overly cheap crap titles. Now, they can't out from under the free.

        • reply
          March 25, 2019 12:32 PM

          [deleted]

          • reply
            March 25, 2019 12:34 PM

            I do that manually now with Screentime Labs.
            But ya, I can see that.

        • reply
          March 25, 2019 12:33 PM

          Maybe I saw it differently but I think that's exactly what Apple is trying to offset.

          There's a bunch of games out there that would work great on an iPhone or iPad or whatever but either developers have to make them F2P and shit them up with IAP, or they have to make them paid games, and the market is showing that they don't buy paid games, just F2P match-3 wankfests.

          By having a subscription service, Apple can possibly make it such that when an Apple Arcade subscriber, who is already paying a monthly fee, plays your game, you get paid. Similar to how when you're a Netflix subscriber and you watch something, the people controlling the rights to that content get paid, or how when you're a Spotify subscriber and you listen to a song, the people who own rights in that song/music/performance get paid.

          That's the "not possible before" part of the equation as I follow it - besides possibly Apple subsidizing development (so, like Microsoft or Sony paying for exclusivity) I think the belief is that this Netflix-like model for gaming might allow people to be able to afford to make the kinds of games that are nonstarters on iOS at the moment.

          • reply
            March 25, 2019 12:54 PM

            Still sounds a bit chicken and egg though. I see your point. But, it also makes it a challenge to have that traffic driving content to justify the sub. In that aspect maybe Apple would flat out subsidize the development. The list of non f2p games that would draw attention is pretty small (current games - not the stuff before f2p).

            We'll see later in the year.

      • reply
        March 25, 2019 12:28 PM

        What do you mean fuck MFI? It’s the standard that lets some top notch controllers like the SteelSeries Nimbus work with things. Apple once sold an Apple TV bundle with one of those so it’s basically almost an official Apple game controller already.

        • reply
          March 25, 2019 12:37 PM

          1. An Apple branded controller means developers have a target for controller support. It encourages them to support it instead of thinking about how like 2 people might have a controller.

          2. The MFI standard isn’t actually a standard, it is 3 or 4 standards. In one version you only have a dpad and some buttons, in another you have something like an Xbox controller with shoulder and analog sticks (like the SteelSeries). In the final iteration introduced late last year they made an update to support L3 and R3 (analog stick buttons).

          So far there is only one game pad on the market with L3 and R3 support. I have it and it is not wireless and in general has pretty lackluster support (at least Moonlight works).

          In general having Apple back their own controller would be huge and would push for more standard controls, and Apple could encourage devs to support it. There is absolutely no incentive for supporting MFI and Apple doesn’t care about it either.

          With Apple Arcade they have an opportunity to have a game library where each game gets an icon showing what inputs it supports. I mean they are saying these games run on Mac as well, so they obviously need to think about this.

          Hopefully they can at least push the devs to support MFI, and hopefully we will see more controllers with L3 and R3 but it would be a lot more supportive if Apple made their own.

    • reply
      March 25, 2019 12:19 PM

      Best thing was Oprah dressed as Colonel Sanders

      http://chattypics.com/files/iPhoneUpload_kyus28fhdn.jpg

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      March 25, 2019 12:27 PM

      Well that was a big fat “meh”.

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        March 25, 2019 12:39 PM

        Agreed. No pricing and no trailers for any of the content? Might as well have waited until you were ready.

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          March 25, 2019 1:02 PM

          No, I think they had to do really soon. E3 is about to happen and the industry expects MS to announce their game streaming service, and obviously Google announced theirs. Nintendo is running away on the mobile front now, and it's expected they announce new hardware and possibly a lower priced sku. All while iphone sales have been slowing.

          Disney is about to launch their new streaming service, and it's going to have most of the major IPs that people care about.

          Interesting timing that Google is scaling back original programming on YouTube. Thankfully Cobra Kai 2 is still happening, and humor is 3 may be scheduled as well.

          Netflix just won awards for their shows, so the iron is hot for original streaming content. Ya, they may have to deal with Spielberg's comments in the end.

          I think they saw enough things in the market that if they didnt make a play now they would get buried. This is probably why there wasn't much to show. They weren't as ready as they wanted, but felt market pressure was mounting too fast to wait. On the Apple TV+ side I think Disney is the big risk to them; especially given how closely Apple and Disney used to be.

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          March 25, 2019 1:11 PM

          The rumor was that Apple wanted to announce both the 4th gen Apple TV as well as a streaming service at WWDC 2015 (they even kinda hid the Apple TV unit in that years’ event logo) but it got delayed. They unveiled the hardware later in the year but the streaming service was delayed when content providers proved to be harder to work with than anticipated.

          So I’d almost say this announcement without too many specifics is a “put it out there to show we’re serious” thing but that’s not exactly forced them to deliver AirPower despite having announced it over a year ago.

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            March 25, 2019 1:42 PM

            It’s underwhelming. Consolidating all your streaming under one app is nice, but it’s not like that’s a huge deal. As for having their own streaming channel? Meh. Apple can’t leave things alone and we’ll drive content creators nuts. And how many streaming networks is enough? I think there is a point where the same thing people were trying to get away from, high cable prices, is just recreated by all these pay streaming sites. I already hav 3, I’m not excited about the prospect of paying for a new one.

            • reply
              March 25, 2019 1:48 PM

              All these services are really just about increasing ARPU for Apple. They're not meant to be industry shaking events. They're not even going to drive iOS hardware sales meaningfully. It's just to add subscription revenue to replace declining hardware revenue from the lengthening upgrade cycles.

              Put another way, Apple is spending a couple billion on original content. Netflix is spending like $13bn this year by comparison. Apple could easily spend that much or more if they want to. Why don't they? Because their goal isn't the create a streaming service that reshapes the landscape. It's just to have one good enough that iOS owners will also add on a $10/mo subscription as well as their Netflix sub.

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              March 25, 2019 1:58 PM

              Hulu already lets you consolidate all your premium stuff under one app. It's pretty slick.

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              March 25, 2019 2:00 PM

              I think there is a point where the same thing people were trying to get away from, high cable prices, is just recreated by all these pay streaming sites.

              I’m not picking on you in particular, but this is the reason why I always laugh at people who want some sort of ala carte cable bundles - as if the issues with bundle pricing won’t just manifest themselves in other ways. People think if they just subscribe to 10% of the channels they’ll pay 10% of the price. That’s not going to happen.

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                March 25, 2019 3:49 PM

                Uhhh... hate to break it to you, dude, but that's pretty much exactly what Hulu is and it's FUCKING AWESOME

                I pay like $13/month or whatever and have access to pretty much every TV show and network that I care to watch. I pay an extra $12 or so per month to bundle HBO with it. It's pretty great and almost exactly what I always wanted.

                You know what it doesn't have? A bunch of bullshit sports channels that I'm forced to pay for that I have zero interest in ever watching.

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                  March 25, 2019 5:22 PM

                  Awesome, I’m glad for you. Enjoy it while you can.

                  Unless you want to watch a Netflix show, that subscription will cost extra.

                  Or you want to watch Star Trek Discovery on CBS All Access, that subscription will cost extra.

                  Or you want to watch a show on Amazon Prime Video, that subscription will cost extra.

                  Or you want to watch the exclusive Star Wars shows on Disney+, that subscription will cost extra.

                  Or you want to watch the Aquaman GoT-with-blind-people show on Apple TV+, that subscription will cost extra.

                  Or you want to watch Cobra Kai on YouTube Red TV or whatever they’re calling it this week, that subscription will cost extra.

                  And every few years the price of Hulu will go up, because every few years the price of Netflix goes up.

                  Oh and one of these days your ISP is probably going to fuck you because there’s no Net Neutrality so you’ll need to pay extra for the “we don’t throttle Hulu” data plan.

                  I mean maybe I’m overreacting and none of those things will happen or apply to you (and I can’t remember if you’re American or Canadian or what) but I’m skeptical that this sweet spot you describe is going to last forever.

                  That reminds me that this perfect “everything is in one place” utopia has existed on the PC for years now with Steam but now Epic, Ubi and EA are fucking it all up.

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                    March 25, 2019 5:45 PM

                    I really don't understand what point you're trying to make, premium subscriptions were always something that cost extra even with base cable. I consider Hulu to be my "base cable" with a bunch of content from different networks, and of course stuff like HBO or Disney will cost extra (just like it did back in the old days when Disney was an add on).

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                      March 25, 2019 6:08 PM

                      I'm just saying that while it's cool you're good with the current arrangement, I think the general direction of the industry is going to be to have more and more services run by the companies that stand to make more money that way. Hulu has a lot of things now but there's nothing stopping providers from taking their stuff off of there and putting them on their own services, like what Disney is doing with Netflix in the leadup to their streaming service.

                      But like I said I could be wrong.

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                        March 25, 2019 7:08 PM

                        Hulu is owned by a conglomeration of providers, that’s why they have so much great content. Disney owns a piece of it, too, iirc

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                          March 25, 2019 7:13 PM

                          Not much of a conglomeration anymore.

                          Hulu is owned by Hulu LLC, a joint venture with The Walt Disney Company (holds 60% stake), Comcast (via NBCUniversal; holds 30% stake), and AT&T (via WarnerMedia; holds 10% stake). I believe some of the early companies sold their stake.

                          It used to be, but with Fox getting bought out, it's mostly Walt Disney and Comcast.

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      March 25, 2019 8:37 PM

      Should have titled it, "Coming soon!"

Hello, Meet Lola