Nintendo TOKYO store will open in Shibuya later this year

Nintendo TOKYO, the first official store to be directly managed by Nintendo, is slated to open in Shibuya, Japan later this year.


There are loads of different video game and game merchandise retailers all across the globe, but very few focus on Nintendo products specifically, and none of them are managed by the Big N directly. That is set to change, as Nintendo has just announced plans to open Nintendo TOKYO, the first official Nitnendo store in Japan, sometime this coming fall season.

Announced through a press release posted to the Nintendo corporate website, Nintendo TOKYO "will be located in SHIBUYA PARCO (building name tentative) that is scheduled to open in the fall of 2019 by Parco Co., Ltd. The store's opening is planned to coincide with the opening of SHIBUYA PARCO (name tentative)."

The new store will apparently focus specifically on Nintendo-branded merchandise, with the press release stating the store will offer "products such as video game systems, software and character-based merchandise." The company has plans to use the new store to host events, which may include tournaments, early demonstrations, and maybe even product announcements.

Concept for the Nintendo TOKYO Shibuya Parco building
Concept for the Nintendo TOKYO Shibuya Parco building

The press release says the store will also serve as "a new base for communicating Nintendo information in Japan," which means it could also function as a news or video production headquarters. It may be that we'll see a future Nintendo Direct presentation streaming right out of Nintendo TOKYO sometime later this year.

In addition to all of the plans and intended details, Nintendo's press release also includes a concept drawing of the SHIBUYA PARCO (name tentative) building, showing a sleek concrete-walled structure with garden terraces set below what looks like a massive glass-framed office building. It's just a concept for now, but with the store planned to open in fall of this year, we can only assume the building concept shown is close to being finalized.

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