NVIDIA's Jensen Huang shows no chill when asked about AMD

NVIDIA's top boy refuses to mince words when asked for his thoughts on AMD's new GPU.

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The tech world is gathered in Las Vegas this week for CES 2019. After several long days of new products launches and demos, the industry’s biggest players were asked for their opinions on the new gear coming out of the annual trade show. NVIDIA CEO Jensen Huang was asked for his opinions on rival GPU maker AMD’s new Radeon 7 and chose to refrain from offering a boring, inoffensive response.

Huang spoke to the folks over at PC World while at CES and when asked for his thoughts on the Radeon 7 GPU, he stated, “It’s underwhelming, the performance is lousy, and there’s nothing new. [There’s] no ray tracing, no AI. It’s 7nm with HBM memory that barely keeps up with a 2080. And if we turn on DLSS we’ll crush it. And if we turn on ray tracing we’ll crush it.”

Shacknews Tech Editor Chris Jarrard after reading Huang's hot take on the Radeon 7.
Shacknews Tech Editor Chris Jarrard after reading Huang's hot take on the Radeon 7.

Even after delivering the hottest take of CES 2019, the man in the leather jacket added an extra nugget of pain to the beating he just laid on the Radeon 7 unveiling, “It’s a weird launch, maybe they thought of it this morning.” PC World noted that Huang began chuckling after his dig at NVIDIA’s direct competitor. Huang has a history of friendly jabs at rivals, so his comments were not a total surprise to those who have covered the industry for many years.

One of NVIDIA’s big announcements at CES was the impending release of G-SYNC functionality for some FreeSync-certified gaming monitors. When asked if NVIDIA caved into external pressure to open their graphics cards for use with AMD’s FreeSync, Huang continued to spit heat, “We never competed. (FreeSync) was never proven to work. As you know, we invented the area of adaptive sync. The truth is most of the FreeSync monitors do not work. They do not even work with AMD’s graphics cards.”

Once Huang was finished torching AMD’s efforts in PC gaming graphics, he was asked about the negative public perception towards NVIDIA’s RTX GPUs and their exorbitant prices. “They were right,” Huang said. “[We] were anxious to get RTX in the mainstream market. We just weren’t ready. Now we’re ready, and it’s called 2060,” Huang said. “[It has] twice the performance of a PlayStation 4 and it’s only $350.”

Jensen Huang enjoying G-SYNC (and likely preparing to roast someone else).
Jensen Huang enjoying G-SYNC (and likely preparing to roast someone else).

As a parting gift to the PC hardware world, Huang also offered his opinion on the news that Intel was reviving its dedicated GPU division, “Intel’s graphics team is basically AMD, right?” Huang asked. “I’m trying to figure out AMD’s graphics team.”

When asked for comment on Huang’s carpet bombing of her company's newest GPU, AMD CEO Lisa Su explained: “What I would say is that we’re very excited about Radeon VII, and I would probably suggest that he hasn’t seen it yet.”

Su entered Wednesday’s keynote presentation wearing what appeared to be some sort of black leather jacket-type thing. It’s possible that Huang, a known proponent of super-cool leather jackets, felt a bit threatened.

The world of high-stakes PC graphics has never been this spicy.

Contributing Tech Editor

Chris Jarrard likes playing games, crankin' tunes, and looking for fights on obscure online message boards. He understands that breakfast food is the only true food. Don't @ him.

From The Chatty
  • reply
    January 10, 2019 10:50 AM

    Chris Jarrard posted a new article, NVIDIA's Jensen Huang shows no chill when asked about AMD

    • reply
      January 10, 2019 11:05 AM

      Whoever greenlit that leather jacket picture was stealth mocking his boss.

      Also "[There’s] no ray tracing, no AI. It’s 7nm with HBM memory that barely keeps up with a 2080. And if we turn on DLSS we’ll crush it. And if we turn on ray tracing we’ll crush it.”

      I read as: if we turn on that feature 2 and a half game use and that tanks our 1500 kangoroobucks gpu's framerate by 50ish % we totally win, like who cares if dlss needs a serverfarm to do the processing!? That’s totally a relevant performance feature!

      That’s like running his mouth over performance when they were paying devlopers to use a certain kind of tesselation to tank amd performance. Even if it meant that they had to run it outside of visible geometry like in crysis.

      I give him the intel/amd graphics team cut though, that is a solid burn.

      Overall not the most sovereign reaction from jensen huang.

      • gmd
        reply
        January 10, 2019 11:09 AM

        the leather grows each yeah, soon it will cover his entire body

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          January 10, 2019 7:49 PM

          jackets like that are what happen to dudes who wake up and say "i want to look cool" rather than simply knowing how to fucking dress themselves

    • reply
      January 10, 2019 11:23 AM

      Freesync doesnt work? ive never heard that. that comment strikes me as completely false. if most freesync monitors dont work, people would return it and complain.

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        January 10, 2019 11:40 AM

        It is false as a general statement. The best you can say is 'freesync alone doesn't mean you're going to have a good experience' - basically there are a bunch of variable refresh rate monitors with small windows that don't go down below 48-50hz (basically all the ones under $175 on Newegg). Obviously the slightly pricier set generally have broader variable windows and will perform better.

        Freesync2 monitors are all pretty solid as AMD updated the requirements to carry the branding.

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          January 10, 2019 11:55 AM

          Kid #2 just got a Dell that does 40-144. It's a 27" and only 1080p, but it was also only $180. She's using a 1050 that came with it (used PC from one of my clients), and will wait to see if this Nvidia/Freesync thing works at all before deciding whether to stay with Nvidia. The RX580 looks like it would be close enough to the 1060 she had planned on getting.

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            January 10, 2019 11:56 AM

            From what it sounds like it should work but you may need to hit a checkbox to enable non-approved monitors.

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              January 10, 2019 11:59 AM

              Yeah, that's what they say. It'll either work fine, or not. If the "or not" involves any driver fuckery like Nvidia Inspector, she'll just get the AMD card that performs the same, but with more memory and less cost.

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      January 10, 2019 1:14 PM

      “It’s a weird launch, maybe they thought of it this morning.”

      has he been hanging out with Trump?

      • reply
        January 10, 2019 2:46 PM

        Jensen shouldn't joke, AMD probably thought of it when they saw the ridiculous RTX pricing. Before, they always said there wouldn't be a consumer version of this card

    • reply
      January 10, 2019 6:14 PM

      AMD thinks their stock can take a beating? Hold my beer.

    • reply
      January 10, 2019 7:46 PM

      In May 2018, Jensen Huang predicted crypto revenue would decline 66% from $300m to $100m. He got the decline part right, at least -- but instead it revenue dropped from $300m to $18m. So I'm gonna go out on a limb and say maybe Jensen isn't the right guy to be listening to for an informed opinion.

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