CES 2019: LG's rollable 4K OLED TV debuts this year

Unveiled at CES 2019, the new LG Signature OLED TV R shakes up traditional TV form factors with a 4K HDR display that can roll itself down into its speaker cabinet.

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We always expect to see something cool at CES, and LG has already set a new CES 2019 highlight by unveiling the new Signature OLED TV R. In addition to being what looks like a fine HDR-enabled 4K TV, the LG Signature OLED TV R features a flexible display that is able to roll itself an out-of-sight coil that hides away in the lower speaker cabinet.

LG to CES 2019: Let's roll one up

It's hard to imagine just what LG was thinking with the design of the Signature OLED TV R, but we can say for certain it's something we never knew we wanted until now. Check the rolling action out for yourself in the video below, offered courtesy of the LG Electronics Twitter account.

Fully extended, the LG Signature OLED TV R 65R9 features a crisp 65-inch class 4K HDR display. The base of the unit serves as a cabinet for its 4.2-channel 100-watt speakers, which are powered by deep learning AI as well as Dolby Vision audio. Several smart features are throw into the mix, including voice support as well as Google Assistant and Amazon Alexa support.

As can be seen in the video, the screen itself can be suspended at different heights. There's one option for watching traditional TV content, and another that seems suited to smart features like music playback and maybe even news or weather updates. According to a report from CNET, it can even roll up partially to show 21:9 ultrawide content without the usual letterboxing. The device can even be used with the screen fully retracted, simply as an attractive and distinctly modern sound system.

Seems like LG has been cooking up this display for a while, but the CES 2019 announcement specifies that the company intends to put the Signature OLED TV R up for sale sometime in 2019. It's possible that we'll hear more details about the rollable LG TV, including more about its intended price point, in LG's upcoming CES 2019 keynote. Until then stay on top of the latest CES news by heading over to Shacknews' CES 2019 home page.

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From The Chatty
  • reply
    January 7, 2019 3:30 PM

    Kevin Tucker posted a new article, CES 2019: LG's rollable 4K OLED TV debuts this year

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      January 7, 2019 3:31 PM

      I’ll take “products nobody asked for” for $2,000, Alex

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        January 7, 2019 5:50 PM

        Don’t act like you wouldn’t be fuckin jazzed to have that in your living room.

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        January 7, 2019 5:56 PM

        People didn't ask specifically for that but there is a lot of people who would like a TV that can be put away out of view. This tech enables that feature. Or family room in the 90's had sliding cabinet doors that would hide the TV when we weren't using it.

        They make TV stand/cabinets that can lower TVs into them for a long time now and flat screens when they debuted made it possible.

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          January 7, 2019 6:08 PM

          That or a TV that can be 16:9 or 21:9 as needed. I wouldn't pay a huge premium but I won't say I don't think it's cool.

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            January 7, 2019 6:09 PM

            I'd rather have my TV expand horizontally than move up and down to adjust for those aspect ratios. Something about losing vertical space makes it worse than horizontal space. Still a cool use case for it.

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              January 7, 2019 6:13 PM

              I hear ya. But it's harder to "hide" a TV horizontally, so I doubt we'll see any set up to do that.

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              January 7, 2019 7:19 PM

              Well now you're just talking about TVs that can change their own dimensions. That's real future-tech stuff and I doubt we'll see it any time soon.

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                January 7, 2019 7:30 PM

                Not really. There's no reason you couldn't do it similarly to this, it's just harder to do in a way that fits into the way a normal living room is set up.

                Already there are projector setups that can do it.

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      January 7, 2019 4:51 PM

      I'd pay $2,000 for that

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      January 7, 2019 6:12 PM

      I want a new place specifically built around this. I love it

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      January 7, 2019 7:27 PM

      At some point, a "TV" will be a 3D projector with a brightness and focus so good, it can be mounted practically anywhere within the room and the image placed virtually anywhere.

      Another idea I had: electrical paint on a wall to make the screen size. Once you turn it on, the painted area will illuminate the screen.

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      January 7, 2019 9:28 PM

      Expensive tech today is commonplace cheap-ass tech in 10 years. I'm willing to wait.