Microsoft is reviving the "Jump in" phrase it used in its advertising in the last few years, starting with June's E3 presentation earlier this year.
The "Jump in" campaign is back at full throttle, relaunching with four new short films that feature Xbox players, popular games like Fortnite, Shadow of the Tomb Raider, and Assassin's Creed Odyssey as well as the folks who have been playing them.
"Holding true to the roots of Jump in from years past, it reminds us that gaming is all about human energy, community, and fun. It reminds us that we’re all born to play; that the very act of gaming is based on an intrinsic need. It’s how we learn, achieve and connect with others. Today, Jump in is an open invitation to all gamers and Xbox is committed to delivering more choice and to make gaming more accessible to more people with great games, new experiences, and more ways to play," says Microsoft on the official Xbox Wire announcement blog.
The new series of ads features players joining together in ads like "Racing," "Friends," "Jumping," and "Everyone," each intercut with different footage of various games with the stars from each doing exactly what the title suggests. They also have everyone (fellow gamers) congregating together at the end celebrating the product.
If you're interested in the revitalization of this familiar phrase, you can check out all the films via YouTube.