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CD Projekt Red's digital marketplace GOG pulls #WontBeErased tweet, apologizes

The social media team(s) for these two entities should probably have a meeting.


On a monumental week for the platform, GOG has come under fire for a tasteless tweet. No entity is quick enough to overcome the speed of the internet with a tweet-and-delete, something GOG learned after removing a tweet taking a shot at the #WontBeErased hashtag for promo.

Eurogamer reported on the tweet from the tweet GOG, which is tasteless from top to bottom. The content in the tweet also could have done without the extra jab at the end. It starts with "Classic PC Games #WontBeErased on our watch" which, alone, can be seen as hitching some promo of the site's non-DRM marketplace onto a hot-button issue. With the add-on of "Yeah, how's that for some use of hashtags", many inferences can be drawn including a potential distaste for the LGBTQ community's utilization of the hashtag.

The #WontBeErased hashtag focuses on the regular attacks on human rights for people that identify as lesbian, gay, bisexual, transgender, or queer (LGBTQ). Specifically, a leaked memo from the Trump administration states plans to define transgender people "out of existence."

The tweet seems to make light of transgender issues and was deleted, either after someone responded to the tweet while it was live or via an internal discussion. GOG is helmed by CD Projekt Red, which had its own social media team under fire for a "Did you just assume my gender?!" tweet that also made light of issues. Today, the company responded with this:

What do you think of this, Chatty? Should GOG just keep its social media team focused on games? Let us know and Stay tuned to Shacknews for additional updates.

Charles Singletary Jr keeps the updates flowing as the News Editor, breaking stories while investigating the biggest topics in gaming and technology. He's pretty active on Twitter, so feel free to reach out to him @The_CSJR. Got a hot tip? Email him at

From The Chatty
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    October 23, 2018 3:10 PM

    Charles Singletary Jr posted a new article, CD Projekt Red's digital marketplace GOG pulls #WontBeErased tweet, apologizes

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      October 23, 2018 3:11 PM

      Didn't they do something like this previously?

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      October 23, 2018 3:44 PM

      Heh they might suck at PR

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      October 23, 2018 6:17 PM

      They need to stop apologizing to these faux-outrage mobs, its just getting embarrassing at this point. Wendy's has been pulling the same nonsense. No apology is going to make these crazies happy, and these gamer posers are fooling anyone. Just either keep doing funny tweets and ignore the losers and haters, or just put out boring, safe press releases like everyone else. Otherwise we're just going to keep getting clickbait articles about these nothing-burgers that no real person gives a crap about.

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      October 23, 2018 6:24 PM

      Obviously the people running their PR have issues with the Trans community, or GOG does in general. It's fucking gross and the first time was enough and this is even worse.

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      October 23, 2018 11:32 PM

      Is LGBTQ's movement too serious, too important that any attempt to make a joke about it is justified to be bet with instant backlash?
      How sensitive should we be about this or are we already past that line?
      Are these kind of issues just "off the table" to joke about and is even asking this question "too much"?

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        October 24, 2018 12:10 AM

        The smaller the group is (up to a single person) the more the line shifts from joking to bullying. Which can also be funny, but takes on additional meanings. I am sure there's no shortage of "joking" without adding to the pile already.

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        October 24, 2018 3:34 AM

        I dunno man, just stop and think about what you're asking for a second.

        Is it "too serious" that Trump and his cronies are planning to do their damnedest to erase them from existence? Is then picking up a trending hashtag about that very issue to remind people "Hey, we sell old games" not only tone-deaf at best, but pretty fucking blatantly disregarding the very real pain people are going through over this?

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          October 24, 2018 3:47 AM

          I didn't see the GOG twit as "blatantly disregarding" the LGBTQ movement, just as a bad joke attempt.

          The thought that a twitter hashtag belongs only to a certain group or movement and is therefore not permitted to be used in a different context (which a joke is) feels like a exaggeration to me.

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            October 24, 2018 3:50 AM

            If it happens once it's a bad joke gone wrong. If it happens multiple times over on the same topic it stops being an accident and becomes a behavioral pattern.

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            October 24, 2018 3:51 AM

            You're talking about "permitted" like there are rules someone wrote down. It's common fucking sense, and an obviously shitty thing to do, and while it would be reasonable to give some random person the benefit of the doubt were it the first time, their social media guy *clearly* pays attention to the internet, memes, etc, and knows damn well what they're doing when they tweet shit like this out.

            And then the non-apology that couldn't be more written to not "offend" their shittier, #GG-type customers with shit about a social debate and "we should stick to games".

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          October 24, 2018 3:50 AM

          Nevermind the fact they're quite frequently attacked and killed. Shame on them for not seeing the funny side to a joke like this.

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      October 24, 2018 2:27 AM

      As someone who used to work there, I saw some pretty disgusting stuff with the treatment of trans people.

      I was once asked to go and do an interview by management, they asked me to go instead of my lead because they didn't want a trans person taking the focus away from their game.

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        October 24, 2018 2:44 AM

        Although not definitive, that's a remarkable succession of events with a pretty clear pattern starting to emerge here.

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          October 24, 2018 4:00 AM

          They had two trans people working there. Neither work there anymore.

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            October 24, 2018 4:20 AM

            The impression I have from gog/cdpr is that they are socially assbackwards like a hell lot of poland (which is a fucking catholic wasteland outside of the big cities and has gone the fucking political deep end in the last 15 years). They have my undying love for their customer support/drm policies and games but fuck them in the ass for their pr ("Hay guys were are shutting down, sorry. Haha just kidding") their twitter (way too much stupid shit like above) or worker related stuff that were along the lines of "don't complain about crunch, maybe you are just not cut out for working here".

            One of the reasons it blew up as a company (quality of games and service aside) was that its cheap to develop in poland and cost/quality of life in warsaw but from what I hear/see anyone who is slightly browner than milk and/or recognizable as minority (trans folks) might want to give them a wide berth. Fuck, last time I was there for a week I saw more nazis roaming than I saw in the last two decades in germany.

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