Steam tops 30 million domestic Chinese users, strengthens base for local development

Local indie developers have a large pool to attract to their games, now.

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Valve's gaming marketplace platform grows stronger! Steam has surpassed 30 million domestic users in China. This opens up a massive opportunity not only for major developers, but indie devs in the region as well. One such indie developer, Wuxia, is already reaping the benefits by selling over 600,000 units of The Scroll of Taiwu.

DOTA 2 was the initial catalyst for Steam's growth in China, "but has grown due to more localized games, regional pricing, local payment methods, and through offering a variety of games normally banned/blocked in China", Gamasutra reports. The estimation for the user count on China's Steam platform comes from Niko Partners analyst Daniel Ahmad.

"China's State Council issued recommendations that will make it easier (and not as lengthy) for internet cafes and game companies to set up business in the country," Ahmad said on Twitter. "It's a positive sign to see the promotion of new gaming entity creation amid a tough regulatory environment."

Tencent is also aiming to be a major competitor in the region with their WeGame platform, which is expanding to Hong Kong. We'll have to wait and see how the competition unfolds and how growth proceeds on Steam in China. Stay tuned to Shacknews for additional updates.

News Editor

Charles Singletary Jr keeps the updates flowing as the News Editor, breaking stories while investigating the biggest topics in gaming and technology. He's pretty active on Twitter, so feel free to reach out to him @The_CSJR. Got a hot tip? Email him at Charles.Singletary@Shacknews.com.

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  • reply
    October 22, 2018 11:50 AM

    Charles Singletary Jr posted a new article, Steam tops 30 million domestic Chinese users, strengthens base for local development

    • reply
      October 22, 2018 12:59 PM

      I wonder if the government will block Steam. I mean, it's a platform for free creative content. China fucking hates that.

      It'll simultaneously impact less people then when they blocked Facebook, Twitter, Youtube, etc. in the same week, but at the same time will impact them in a much greater way since they'll be denied access to games they bought and paid for.

      Either Steam implements censorship in regards to titles not being sold or even accessed in China, or someone eventually makes some "Fuck the CCP" game that gets Steam blocked.

    • reply
      October 22, 2018 1:08 PM

      30 million users can't be Wong .