In May 2018, Overwatch unleashed the limited-time Pink Mercy skin upon the world in an effort to support the Breast Cancer Research Foundation or BCRF. The skin could be purchased in-game or on the Overwatch Shop and accrued a lot of research funding. This week, Blizzard revealed how Overwatch fans' donations via the Pink Mercy skin are being used to fight breast cancer.
The Pink Mercy Overwatch skin raised over $12.7 million and, in their official blog post, Blizzard thanked all of the campaign's supporters:
This limited-time exclusive skin and accompanying themed apparel were created in partnership with the Breast Cancer Research Foundation to support our family and friends that have been impacted by this disease. Thanks to all of you, we were able to raise $12.7 million—the largest donation made by a corporate partner in a single year within BCRF’s 25-year history. October marks Breast Cancer Awareness Month and, in the spirit of transparency, the Breast Cancer Research Foundation has graciously shared some insights on how the funds raised are being used to support research into understanding, preventing, and treating breast cancer.
The donations from Pink Mercy purchases impact three critical programs: The BCRF Prevention Initiative, BCRF Translational Breast Cancer Research Consortium Award, and 25 Annual BCRF Research Grants. The Precision Prevention Initiative is launched with support from Blizzard and fuels innovative preventative research. The Translation Breast Cancer Research Consortium Award will help launch five new clinical trials this year. Blizzard also shared the research focus areas and how the research grant awards will be split between them. Here are the seven studies that donations will be distributed to:
- Tumor Biology
- Biomarker Discovery
- Hereditary Risk
- Early Detection
The team-based FPS is available now on PS4, Xbox One, and PC and Overwatch's Halloween Terror 2018 event is underway, delivering new costumes and skins.
Charles Singletary Jr posted a new article, Blizzard shares how Pink Mercy Overwatch skin funds support breast cancer research
Pink Mercy sounds like a sex toy.
Id give them an extra 20 if they just take her outta the game instead of nerfing her into the ground