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Rockstar's Sam Houser describes E3 booths as "a big sort of willy-waving exercise"

Wondering why there was no Red Dead Redemption 2 booth at E3 2018? Sam Houser explains Rockstar's stance.

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Rockstar Games likes to do things their own way, and that is especially true when it comes to attending video game conventions. The studio's Red Dead Redemption 2 was noticeably absent from the E3 2018 show floor, and one of Rockstar Games' co-founders had some choice words explaining the company's reasoning. Sam Houser described having an E3 booth as “a big sort of willy-waving exercise”.

While this is an amusing shot to take at a lot of other video game developers and publishers, it speaks to the attitude at Rockstar Games. In an interview with Vulture, the Houser brothers talked about the company's design philosophy as well as how long Red Dead Redemption 2's story mode will be.

Shacknews has quite a bit of "willy-waving" experience when it comes to having a booth at a convention. As E3 has shifted to be more consumer-facing, the event has become more valuable for a company like ours. It is understandable to see where Houser is coming from, but with GTA 5 printing money it doesn't seem like a horrible time for the company to splurge on promoting the game. Then again, gamers will pay attention to Red Dead Redemption 2 news wherever they can get it, and Rockstar Games' lack of a gaming convention presence is not likely to hurt the game's sales at all. Red Dead Redemption 2 will release on October 26 on PS4 and Xbox One.


Asif Khan is the Luminary and majority shareholder of Shacknews. He began his career in video game journalism as a freelancer in 2001 for Asif is a CPA and was formerly an investment adviser representative. After much success in his own personal investments, he retired from his day job in financial services and is currently focused on new private investments. His favorite PC game of all time is Duke Nukem 3D, and he is an unapologetic fan of most things Nintendo. Asif first frequented the Shack when it was sCary's Shugashack to find all things Quake. When he is not immersed in investments or gaming he is a purveyor of fine electronic music. Asif also has an irrational love of Cleveland sports.

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