The Void, the company behind location-based virtual reality experiences like Star Wars: Secrets of the Empire VR, is ready to kick into another gear. In addition to nine US Cities, The Void is about to undergo a global expansion by launching experiences in Europe and Asia.
The Void can currently be found in the US, London, Canada, and Dubai and Fast Company reported the news of expansion. New York, Hollywood, Washington, DC, Dallas, and Philadelphia are among the US cities that be welcoming The Void. CEO Cliff Plumer told Fast Company that the company is building new locations to be able to switch between content within a matter of minutes. VR has applications beyond entertainment and he adds that locations will be able to convert between education, entertainment, and training throughout the course of a day.
The first location to allow the quick switch between content will be the Las Vegas location that will be opening in a couple weeks. Back in April, Futuresource forecasted that location-based VR spending would reach $809 million by 2022 and this global expansion will surely be a significant step toward reaching that estimate.