PAX Organizer ReedPOP Acquires Gamer Network, Parent Company of Eurogamer, Digital Foundry & EGX

The house that built PAX and New York Comic-Con has added a plethora of publications to their family.


Gamer Network, the home of such publications as Eurogamer, Rock,Paper, Shotgun, and, has been acquired by ReedPOP. ReedPOP is the home of the PAX events and this new deal adds EGX and EGX Rezzed events to the media group's repertoire.

The press release states that ReedPOP will be focused on ensuring the events and digital channels are focused on the communities they serve. There’s a lot of overlap with all of the publications they’ve collected under this deal, which includes the publications listed above, Digital Foundry, VG247, Outside Xbox, and USgamer.

“Gamer Network is one of the world's leading voices for gamers and gaming culture,” says ReedPOP’s global head Lance Fensterman. “The opportunity to be in business with Rupert Loman and the brands, events and team he has created is a once in a lifetime opportunity. Bringing ReedPOP and Gamer Network together, PAX and EGX together – these are the kinds of mashups you dream of. We are beyond excited to dream up new concepts that will blow the minds of fans all over the world.”

Rupert Loman, founder of Gamer Network, adds, “We’re delighted to join the ReedPOP group. I’m a big fan of PAX and the company culture that Lance has created. The ambition and strategy that we share means we’re extremely excited about what’s next. The combination of our online channels and European events with their internationally-respected US footprint is a powerful one.”

“I’m so proud that we’ve managed to grow to this point without any external investment and on our own terms,” he continues. “Gamer Network has achieved 18 consecutive years of revenue and audience growth by focusing completely on the needs and passions of our visitors, readers and viewers, and I couldn’t be happier to have found a like-minded partner to take the company further. I’d like to thank everyone who has contributed to our incredible journey and I’m really looking forward to seeing where we can take things from here.”

Loman will remain with the company to focus on global games strategy and expansion for ReedPOP. Simon Maxwell, Gamer Network’s COO, is being promoted to Managing Director of Gamer Network and VP ReedPOP UK. This development is a major one that people across the industry will want to keep an eye on.

Charles Singletary Jr keeps the updates flowing as the News Editor, breaking stories while investigating the biggest topics in gaming and technology. He's pretty active on Twitter, so feel free to reach out to him @The_CSJR. Got a hot tip? Email him at

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