Gillette's Greg Via Talks Why Gillette Got Into eSports

Throughout our 100+ years of grooming expertise, Gillette has been a proud leader in the world of sports – often partnering with the top leagues, teams, and players from around the globe. Since entering the esports arena last year, we have continued to expand our commitment to the industry with our sponsorship of TSM. Like Gillette, TSM is dedicated to achieving unrivaled performance and precision – after all, it’s the split second decisions and sharp movements that make or break you. And, whether it’s the perfect shave or the road towards a championship, we share the belief with TSM that obsessing over the smallest details is what ultimately leads to progress. For more information and the latest news on Gillette, visit

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