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Nintendo Switch Sells 10 Million Units in 9 Months, Exceeding Expectations

The Switch has reached the 10 million unit projection months ahead of time.


Pretty much every month, Pokemon CEO Tsunekazu Ishihara has to eat crow when it comes to the Nintendo Switch. Our audience may have to as well but, now, Nintendo executives themselves will have to own up to their own predictions for the hybrid console. Thankfully, they'll do so with big smiles on their faces as the Nintendo Switch sells 10 million units worldwide in 9 months.

“As you can see in people’s living rooms, on a plane or riding the subway, fans all over the world can enjoy playing Nintendo Switch wherever they go,” said Nintendo of America President and COO Reggie Fils-Aime in a post on Nintendo's website. “The response from fans has been great, and we’re doing our very best to satisfy demand during the holiday shopping season.”

The company projected 10 million for the Switch's first year, but we've not even closed out the holiday season and there are months left to push well beyond that number. The success of the platform is largely due to a software ecosystem that only had The Legend of Zelda: Breath of the Wild to lean on initially, but has blossomed beautifully. The success of Super Mario Odyssey and the positive performances many indie titles are having on the Switch is leading to a major software sales milestone for the company and it's pretty much certain the Switch is going to enjoy much more success throughout its life.

Another impressive feat for the platform that may inspire third-party developers to lean toward the Switch is the performance of the first-party exclusives. Reported by GoNintendo via Variety, Breath of the Wild, Super Mario Odyssey, and Super Mario Kart 8 Deluxe have all been purchased by more than 50% of Switch owners.

On top of existing titles, Switch owners can look forward to a wonderful stretch of games from 2018 to 2019 as well. Bayonetta 3 is exclusively coming to the Switch along with the original two entries, all of the Mega Man games including the all-new 11 are coming in 2018, Shin Megami Tensei V is confirmed, and so much more.

Charles Singletary Jr keeps the updates flowing as the News Editor, breaking stories while investigating the biggest topics in gaming and technology. He's pretty active on Twitter, so feel free to reach out to him @The_CSJR. Got a hot tip? Email him at

From The Chatty
  • reply
    December 12, 2017 2:25 PM

    Charles Singletary posted a new article, Nintendo Switch Sells 10 Million Units in 9 Months, Exceeding Expectations

    • reply
      December 12, 2017 2:34 PM

      It'll be interesting to see the sales numbers this time next year. I feel like there's going to be a pretty sharp drop off at about the 16~18 million units sold mark.

      Not hating on it,just can't see any way that the sales numbers will maintain at the same pace for another year.This is of course assuming that there isn't a substantial price drop.

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        December 12, 2017 2:44 PM

        Games like Pokemon, Smash, and Animal Crossing aren’t even out yet. Pokemon by itself will move 15-20 million units. There is so much on deck that they can keep encouraging sales with, and this is before we get to people buying multiple consoles for households, the inevitable price drop to $250 or bundle, etc.

        I don’t think we’ll see its sales rate peak until after 2019 or 2020.

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        December 12, 2017 2:50 PM

        They haven't even released their most popular titles on the Switch yet (2D Mario, Smash, Pokemon).

        • reply
          December 13, 2017 5:50 AM

          3D Mario, Mario Kart and Zelda are definitely three of their most popular entries for a console, historically.

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