Bethesda's Response to Nazi Punks: 'We aren't afraid to embrace what BJ stands for'

Pete Hines made Wolfenstein II's anti-Nazi stance abundantly clear in a recent interview with GamesIndustry.biz.

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Wolfenstein II: The New Colossus will be hitting consoles and PC this month, and Bethesda is ramping up their promotional campaign. Last week, the company found themselves facing a blowback from their "Make America Nazi-Free Again" social media post.

That's right, people in America are offended by a game company's anti-Nazi stance. In a recent interview with GamesIndustry.biz, Pete Hines said, "Wolfenstein has been a decidedly anti-Nazi series since the first release more than 20 years ago. We aren't going to shy away from what the game is about. We don't feel it's a reach for us to say Nazis are bad and un-American, and we're not worried about being on the right side of history here."

Hines is not claiming any kind of foresight on the part of Bethesda regarding the current political landscape, but instead is pointing out the Wolfenstein franchise's rich history of being a game built around murdering Nazis.

He went on to say, "At the time none of us expected that the game would be seen as a comment on current issues, but here we are. Bethesda doesn't develop games to make specific statements or incite political discussions. We make games that we think are fun, meaningful, and immersive for a mature audience. In Wolfenstein's case, it's pure coincidence that Nazis are marching in the streets of America this year. And it's disturbing that the game can be considered a controversial political statement at all."

The #NoMoreNazis ad campaign has drawn serious butthurt from American Nazi sympathizers. "This is what our game is about," Hines goes on to say. "It's what this franchise has always been about. We aren't afraid to embrace what BJ stands for and what Wolfenstein represents. When it comes to Nazis, you can put us down in the 'against' column."

You can put Shacknews in the same column, Pete.

Asif Khan is the CEO and majority shareholder of Shacknews. He began his career in video game journalism as a freelancer in 2001 for Tendobox.com. Asif is a CPA and was formerly an investment adviser representative. After much success in his own personal investments, he retired from his day job in financial services and is currently focused on new private investments. His favorite PC game of all time is Duke Nukem 3D, and he is an unapologetic fan of most things Nintendo. Asif first frequented the Shack when it was sCary's Shugashack to find all things Quake. When he is not immersed in investments or gaming he is a purveyor of fine electronic music. Asif also has an irrational love of Cleveland sports.

From The Chatty

    • reply
      October 10, 2017 9:33 AM

      https://i.imgur.com/ZmQWmrU.jpg

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      October 10, 2017 10:14 AM

      I stand by BJ. For Shacknews.

      • reply
        October 10, 2017 11:40 AM

        I do as well. For Shacknews and briefcase duder.

    • reply
      October 10, 2017 10:19 AM

      BJ stands for blowjob

    • reply
      October 10, 2017 10:24 AM

      What about Zenimax?

    • reply
      October 10, 2017 10:25 AM

      #bjstrong

    • reply
      October 10, 2017 10:26 AM

      #naziscanfuckrightoff

    • reply
      October 10, 2017 10:47 AM

      I embrace BJ

    • reply
      October 10, 2017 10:53 AM

      Objecting to Nazis? That's some Apple level corporate courage right there.

    • reply
      October 10, 2017 11:29 AM

      BJs for everyone!

    • reply
      October 10, 2017 11:29 AM

      Nazi Punks fuck off!

      • reply
        October 10, 2017 3:17 PM

        Generally you'd wish a song about social issues that's as old as you are wouldn't still be relevant

        • reply
          October 10, 2017 3:21 PM

          I heard Fuck The Police the other day and laughed and laughed at such a backwards time in US history, never to be seen again.

          • reply
            October 10, 2017 3:21 PM

            Then I listened to Good Cop/Bad Cop and A Dirty Cop Named Harry.

            • reply
              October 10, 2017 3:24 PM

              :(

              I tried to use a grimace emoji to reply to your other comment. I’m an idiot

          • reply
            October 10, 2017 3:22 PM

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      October 10, 2017 11:51 AM

      i agree with everything in the article and trump is an ass but you gotta at least admit that they are using current trump like quotes like MAGA and "not my president" to get a buzz for their game. I have no problem with that and can't wait to shoot nazis but lets not pretend this isn't clever marketing.

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        October 10, 2017 3:29 PM

        They're not pretending anything. All he said was they didn't set out to make the game about that. It was coincidence that the nightmare world in the game has a resemblance to modern America. They're leaning into that resemblance now, but it wouldn't be evident that things were going that way when they started making the game.

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      October 10, 2017 12:02 PM

      "Nazi sympathizers"? wtf

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        October 10, 2017 12:17 PM

        That's a category of people now. Some people will stand and be counted as that.

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          October 10, 2017 12:21 PM

          And then other people will be all "I'm not saying Nazis are good, but...."

          • reply
            October 10, 2017 1:46 PM

            ... the one guy back in the day there, he had some pretty interesting ideas!

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              October 10, 2017 6:12 PM

              Guys, all I'm saying is we never really gave his final solution a real shot. It's premature persecution.

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          October 10, 2017 1:21 PM

          What is interesting is a Venn diagram of nazi supporters and trump voters.

      • reply
        October 10, 2017 1:17 PM

        "fine people"

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        October 10, 2017 1:21 PM

        Nazi Synthesizers

      • reply
        October 10, 2017 2:56 PM

        Nazi is like the worst thing you can call someone so if they feel like they can't get hurt feelings being called a Nazi then nothing else can but in reality they can get their feelings hurt being called just about anything.

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          October 10, 2017 2:58 PM

          It turns out Nazis have super delicate feelings.

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          October 10, 2017 3:16 PM

          The worst thing you can call a white person is racist

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        October 10, 2017 3:25 PM

        they're just called Nazis. if you sympathize for the Nazi party in any way whatsoever, you are in fact a Nazi yourself. this is a black & white issue. no grey area here.

      • ArB
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        October 10, 2017 4:38 PM

        It's a dishonest and euphemistic way of calling someone a Nazi without calling them one. Anyone who voted for Trump is a nazi because Trump's "both sides" comment makes him a nazi sympathizer, which makes him a nazi. Therefore anyone who ever supported trump, supported a nazi. They're all nazis. Hyperbole is the normal mode of communication now.

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          October 10, 2017 5:51 PM

          So you just subscribe to some of their views. So they are part time nazis I see.

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          October 10, 2017 6:32 PM

          I don't know. The juxtaposition of the final sentence might be too subtle.

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          October 10, 2017 6:35 PM

          I mean, there have been rallies with people actually waving swastika flags recently. Labeling anyone who voted for Trump a Nazi is not accurate and pollutes the dialogue but there has been an uptick in public displays of Nazi sympathy recently. It's not a made-up thing.

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            October 10, 2017 6:58 PM

            Yeah, it's not really all that hyperbolic to call people Nazis when they are literally marching under swastika flags and giving Bellamy salutes.

          • ArB
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            October 10, 2017 7:10 PM

            What is Nazi sympathy? Those people holding nazi rallies are nazis. People cheering them on at home are nazis. If their mom comes out with some mittens and hot cocoa maybe she's just a nazi sympathizer?

            The idea of nazi sympathizer is intentionally vague. I think Trump was way off base to say there were bad people on both sides at the Charlottesville event. He's a tone deaf asshole, and a racist, and an authoritarian, but does that make him a nazi sympathizer? He didn't express sympathy. I'm not sure he's even capable of sympathy. The term can mean anything you want it to mean, I guess. It means nothing and nobody will define it.

            It's probably meant to discourage anyone who thinks freedom of speech might be more important than silencing people with awful things to say like nazis.

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              October 10, 2017 7:41 PM

              Nazi sympathizer: Someone who doesn't wholly subscribe to Nazi ideology, but thinks it's not too far from right.

              Often they try to avoid the Nazi moniker on technicalities. For instance: "I'm not saying we should exterminate the Jews, I'm just saying that the Jews, and the Blacks, and the Mexicans, and all the others have taken too much from the Noble White Race for too long, and something needs to be done about it."

              • ArB
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                October 10, 2017 7:52 PM

                You described a white nationalist. It's fair to say that they are Nazi sympathizers, but I still don't see a point to the term. It's like calling vegetarians "vegan sympathizers". It's less specific and kind of confusing.

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                October 10, 2017 8:02 PM

                Should we really be concerned about these guys? It's like the guy who does a shitload of racist things and then claims that he voted for Obama so he can't possibly be a racist. I mean at a certain point...

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                  October 10, 2017 9:06 PM

                  Considering Trump is listening to and courting them, and the FBI considers domestic right-wing militia groups (which tend to have a significant white nationalist component) a greater threat than Islamic extremism, yes.

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              October 10, 2017 8:00 PM

              Those same people who are all about free speech when it comes to Nazis are pretty vocal about NFL players not being allowed to kneel and defining BLM and anti-fa as terrorist groups.

              They are probably just nazi-sympathizers. If they are not, well they are racist shitbags and I don't give a fuck about hurting their feelings. You are mincing words all over the place here and I don't exactly know where you are going with this. I mean sure some people at the rally could have been "swastika enthusiasts", white nationalists, or a wannabe confederate with vaguely nazi tendencies but does it really matter?

              • ArB
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                October 10, 2017 8:07 PM

                I think free speech matters more than silencing people with awful things to say. I think it's important so that the people in power that you're talking about can't silence people with something positive to say, like the NFL players kneeling during the anthem. That's why freedom of speech matters.

                I am doing precisely the opposite of mincing words.

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                  October 10, 2017 8:57 PM

                  Who is silencing anyone? You are trying to end the use of 'sympathizer' I guess?

          • ArB
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            October 10, 2017 7:22 PM

            I appreciate your level headed posts about this stuff anyway. Some of these things just don't add up to me and it seems worth talking about.

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        October 10, 2017 5:10 PM

        "I'm not a Nazi, I'm NatSoc"

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        October 10, 2017 5:40 PM

        ""Nazi sympathizers"? wtf" wtf

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      October 10, 2017 3:19 PM

      *wrings hands* This is so divisive. Please try putting yourselves in their jack boots.

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      October 10, 2017 6:24 PM

      This is genius.

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      October 10, 2017 7:00 PM

      I have not treated any of this the recent releases in this series well. Maybe I should do something about that.

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      October 10, 2017 7:01 PM

      This is hilariously sad that it needs to be said

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      October 10, 2017 7:57 PM

      It fucking kills me inside, that it even needs to be reiterated that NAZIS ARE ALWAYS the bad guys.

      100% of the time. No qualifiers, no buts, no addendum.

      Nazis are the fucking Bad Guys.

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      October 10, 2017 9:29 PM

      I expect there to be violence on both sides. both sides.

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      October 10, 2017 9:41 PM

      Woah woah woah. Have you thought about how divisive it would be to say Shacknews is against Nazis? Aren't you guys trying to entice new gamers?