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Twitch Announces Official Online Merchandise Store

You can buy branded pillows, cups, shirts, and more, all featuring the Twitch logo or icon.


Twitch today unveiled the official Twitch online store. Available now, the store allows dedicated fans to purchase branded merchandise featuring the Twitch logo or icon, so they can declare their love for the popular streaming service to the world (or at least to the stuffed animals in their bedroom).

Initially, the Twitch store features 18 items. Available goods include a selection of apparel items, such as Tees, hoodies, and hats. A pint glass is also available, along with a mug and a pillow plush. The Twitch logo or icon adorns each of them, and will decorate additional items that will be available seasonally throughout the year. Items will also be offered to commemorate special events, such as TwitchCon 2017 (Twitch plans to use that event to reveal additional items, including branded long boards and onesies that certain members of the community have been requesting).

“Our community is devoted to Twitch and have been vocal about wanting to show off their love for the brand,” said Jennifer Dabnor, Director of Private Label, Licensing, Twitch. “Giving our community access to items like our coveted purple Twitch shirts and expanding into women’s fits and kids’ options allows us to embrace the broader Twitch community. We also want to make it easy for our fans to show off their Twitch pride, which is why we are providing them with a 24/7 digital store powered by Amazon.”

If you want to start spending, you’ll need an Amazon account. Free shipping is offered to those with an Amazon or Twitch Prime account, and some items are offered with international shipping to select countries. Naturally, you’ll have to pay extra to ship your favorite items across the ocean.

Have you been disappointed by your inability to wear official Twitch merchandise? That dark period of your life is finally over. Perhaps you should celebrate by purchasing a pint glass?

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