15,000 members of the public will make the show even more hectic and chaotic that it was previously.
The number is up 5% from 2015, according to the Entertainment Software Association annual report.
The Electronic Entertainment Expo takes another big step toward a public-facing show by letting exhibitors hock their wares.
Greg Burke is back to squash any excitement about E3 being open to the public in this week's episode of Stuff That Sucks.
Early-bird passes cost $149, while general admission will run attendees $249.
ESA and NPD Group release 2016 numbers showing an increase in video game industry revenue from 2015.
The organization reminded the president that 'the video game industry thrives on the contributions of innovators and storytellers from around the world.'