The hit mobile game Draw Something is adding a new wrinkle to its revenue stream: branded words. Scattered among its more general dictionary will be product names. One of the first to bite was the National Hockey League, providing the NHL with mind share and plenty of fan-made drawings to tout on Pinterest.
It should come as no surprise that Zynga is in the business of acquisitions, especially in the wake of the company paying roughly $200 million for Draw Something developer OMGPOP. But not every developer is keen on being bought, as Rovio apparently balked at the publisher's offer for more than $2 billion.
Read more: Zynga plans to 'be as aggressive as we need to be' »
The official trailer announcing that Mafia Wars 2 is now available on Facebook.
The official trailer announcing that Mafia Wars 2 is now available on Facebook.
"'is adding'? They already had it with stuff like Michael Jackson, Lady GaGa, etc"
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