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Microsoft opens new studio for Xbox interactive content

Microsoft opens new studio for Xbox interactive content

Those PlayBoxes in the corner of your living room have been increasingly presented as (or increasingly become, at least) some sort of magical portal to all manner of non-game things, and the next generation will surely be moreso. Microsoft yesterday announced that it's formed a new studio to make more "true interactive content" for the Xbox and other devices, things like the Election 2012 Hub and Grammy Awards coverage.

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