Activision CEO on Plans to 'Take All the Fun Out of Making Video Games,' Go Beyond Consoles
Occassionally villified Activision Blizzard CEO Bobby Kotick has made another revelation bound to spark some interesting conversation, admitting that "the goal that I had [at Activision]...about 10 years ago was to take all the fun out of making video games."
The comment came during a Deutsche Bank Securities Technology Conference attended by GameSpot, during which Kotick spoke rather frankly regarding the company's culture, future and focus on profit. Read more »
"Because id had NOTHING to secure revenue until they finish their latest-greates PoS techdemo."
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