Study News


Study: In-Game Advertising Boosts Gatorade Sales

By Alice O'Connor, Sep 14, 2010 6:51am PDT

In-game advertising can indeed be effective and boost sales, a study commissioned by Electronic Arts has unsurprisingly concluded. The study...


"What? We did this and they just routed our cable through a fancy box (and punched a whole in ..."

- Agrona see all 17 comments

NPD Group Releases 'Extreme Gamer' Statistics, Details Digital Distribution Growth

By Jeff Mattas, May 27, 2010 7:00pm PDT

The NPD Group has released some new market research survey results related to American gaming habits, including so-called "Extreme Gamers," a...


"The only people making 48 hours a week are the unemployed and the never-been-employed."

- comiekazie see all 22 comments

Video Game Marketing Advice, Criticisms

By Alice O'Connor, Mar 02, 2010 1:42pm PST

"Showcase actual gameplay footage" is one of the core pieces of advice in a free new report by marketing agency Blitz criticising the overall...


"I trust him as well since unlike the others he don't just follow them and rank bad games high ..."

- Twin--Sword see all 33 comments

NPD: PC Still 'Most Used System for Online Gaming' as Digital Distribution Purchases Rise

By Chris Faylor, Mar 02, 2010 10:30am PST

Market research firm The NPD Group has revealed the highlights of its recent "Online Gaming 2010" research report, providing a glimpse of the...


"People dont wanna pay for xbox live gold and psn is mediocre at best (not to mention this ..."

- jarek99 see all 17 comments

82% of American Kids Are Gamers, Says NPD

By Chris Faylor, Dec 03, 2009 2:36pm PST

A whopping 82% of children aged 2-17 in the United States, some 55.7 million, are gamers, according to a new report from marketing research firm...


"it's mostly because games are not maturing. they don't have the excuse of being the hot new ..."

- DeBurgo see all 22 comments

Study Examines Video Game War Crimes

By Alice O'Connor, Nov 23, 2009 12:40pm PST

Video games frequently flaunt international human rights and criminal law without portraying the consequences, a study by Swiss human rights...


"okay, so I've actually read that study just for curiosity....and though i regularly have to ..."

- sragnerm see all 39 comments

Study Finds 8.5% of U.S. Youth Addicted to Games

By Chris Faylor, Apr 20, 2009 7:08pm PDT

An Iowa State University and National Institute on Media and the Family (NIMF) study has concluded that 8.5% of its 1,178 U.S. participants, aged...


"should be one question "have you ever sucked a d@!& for latest mario game?""

- Squiffel see all 42 comments

Study: Action Video Games Good for Your Peepers

By Alice O'Connor, Mar 30, 2009 6:18am PDT

Action-packed video games can improve your eyesight, according to a recent study at the University of Rochester funded in part by the US Navy's...


"Close-vision stuff like gaming/reading etc doesnt ruin your eyesight per se; There are some ..."

- hyperwired see all 30 comments

Study: Casual Gaming Leads to Hardcore Weight Loss

By Alice O'Connor, Mar 24, 2009 4:10pm PDT

A pilot study by PopCap's UK division into the use of casual gaming to stave off snack cravings has yielded promising results, according to a...


"Dude, I'd look like a spartan if they had required a power pad to play fallout 3."

- carmainp see all 11 comments

Study: Xbox 360 Is 'Console Online Gaming Leader,' 87% Play PC Games Online

By Chris Faylor, Mar 10, 2009 8:28am PDT

The Xbox 360 is "the console online gaming leader" in the United States, according to a study conducted by marketing research group NPD between...


"Yeah, is kurumba in the twilight zone? Way more users with headsets on Live."

- Endymion_ see all 49 comments

Study: Tetris Helps to Reduce Post-traumatic Stress

By Nick Breckon, Jan 07, 2009 12:01pm PST

A new study has found that patients with symptoms of post-traumatic stress had fewer flashbacks after playing a round of Tetris. The...


"reread rasputinreborn's post, then think of working on Reading Comp."

- FLESHPOUNDER see all 12 comments

Study: Fit Game Characters Shame Male Players

By Chris Faylor, Dec 30, 2008 12:59pm PST

While many have complained about unrealistic depictions of women in games, a new study has found that the atypical body types of some characters...


"my woman slapped me after i asked her why she couldn't look more like Hitomi..... :)"

- megreedy see all 50 comments

Bisexual Women Surprisingly Prevalent in MMOs, Suggests Study

By Shack Staff, Dec 23, 2008 10:57am PST

Following a recent EverQuest II survey that suggested MMO players were sad but not overweight, another study has found that females and bisexuality...


"thy have wangers and bum beards, not so exy, also they are male ugg"

- alalkoolj see all 41 comments

Study: Close Combat Key to Successful FPS Games

By Nick Breckon, Dec 02, 2008 8:00pm PST

A new study by technology company Emsense has connected the success of FPS games with the frequency of close combat. The study, conducted by...


"I like the double tension of the AvP facehuggers. First, when you hear its scratching walk ..."

- Marrbe see all 110 comments

Study: Online Gaming is Good for the Kids

By Blake Ellison, Nov 20, 2008 5:00pm PST

The non-profit MacArthur Foundation has released a study suggesting that online gaming is a valuable way for youths to learn social skills in the...


"Just keep the kids away from WoW and Halo (CoD, BF2...any FPS) and yeah they should grow up ..."

- DaCommando332 see all 15 comments