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Study: In-Game Advertising Boosts Gatorade Sales

By Alice O'Connor, Sep 14, 2010 6:51am PDT

In-game advertising can indeed be effective and boost sales, a study commissioned by Electronic Arts has unsurprisingly concluded. The study...

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"What? We did this and they just routed our cable through a fancy box (and punched a whole in ..."

- Agrona see all 17 comments

NPD Group Releases 'Extreme Gamer' Statistics, Details Digital Distribution Growth

By Jeff Mattas, May 27, 2010 7:00pm PDT

The NPD Group has released some new market research survey results related to American gaming habits, including so-called "Extreme Gamers," a...

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"The only people making 48 hours a week are the unemployed and the never-been-employed."

- comiekazie see all 22 comments

Video Game Marketing Advice, Criticisms

By Alice O'Connor, Mar 02, 2010 1:42pm PST

"Showcase actual gameplay footage" is one of the core pieces of advice in a free new report by marketing agency Blitz criticising the overall...

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"I trust him as well since unlike the others he don't just follow them and rank bad games high ..."

- Twin--Sword see all 33 comments

NPD: PC Still 'Most Used System for Online Gaming' as Digital Distribution Purchases Rise

By Chris Faylor, Mar 02, 2010 10:30am PST

Market research firm The NPD Group has revealed the highlights of its recent "Online Gaming 2010" research report, providing a glimpse of the...

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"People dont wanna pay for xbox live gold and psn is mediocre at best (not to mention this ..."

- jarek99 see all 17 comments

82% of American Kids Are Gamers, Says NPD

By Chris Faylor, Dec 03, 2009 2:36pm PST

A whopping 82% of children aged 2-17 in the United States, some 55.7 million, are gamers, according to a new report from marketing research firm...

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"it's mostly because games are not maturing. they don't have the excuse of being the hot new ..."

- DeBurgo see all 22 comments

Study Examines Video Game War Crimes

By Alice O'Connor, Nov 23, 2009 12:40pm PST

Video games frequently flaunt international human rights and criminal law without portraying the consequences, a study by Swiss human rights...

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"okay, so I've actually read that study just for curiosity....and though i regularly have to ..."

- sragnerm see all 39 comments

Study Finds 8.5% of U.S. Youth Addicted to Games

By Chris Faylor, Apr 20, 2009 7:08pm PDT

An Iowa State University and National Institute on Media and the Family (NIMF) study has concluded that 8.5% of its 1,178 U.S. participants, aged...

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"should be one question "have you ever sucked a d@!& for latest mario game?""

- Squiffel see all 42 comments

Study: Action Video Games Good for Your Peepers

By Alice O'Connor, Mar 30, 2009 6:18am PDT

Action-packed video games can improve your eyesight, according to a recent study at the University of Rochester funded in part by the US Navy's...

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"Close-vision stuff like gaming/reading etc doesnt ruin your eyesight per se; There are some ..."

- hyperwired see all 30 comments

Study: Casual Gaming Leads to Hardcore Weight Loss

By Alice O'Connor, Mar 24, 2009 4:10pm PDT

A pilot study by PopCap's UK division into the use of casual gaming to stave off snack cravings has yielded promising results, according to a...

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"Dude, I'd look like a spartan if they had required a power pad to play fallout 3."

- carmainp see all 11 comments

Study: Xbox 360 Is 'Console Online Gaming Leader,' 87% Play PC Games Online

By Chris Faylor, Mar 10, 2009 8:28am PDT

The Xbox 360 is "the console online gaming leader" in the United States, according to a study conducted by marketing research group NPD between...

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"Yeah, is kurumba in the twilight zone? Way more users with headsets on Live."

- Endymion_ see all 49 comments

Study: Tetris Helps to Reduce Post-traumatic Stress

By Nick Breckon, Jan 07, 2009 12:01pm PST

A new study has found that patients with symptoms of post-traumatic stress had fewer flashbacks after playing a round of Tetris. The...

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"reread rasputinreborn's post, then think of working on Reading Comp."

- FLESHPOUNDER see all 12 comments

Study: Fit Game Characters Shame Male Players

By Chris Faylor, Dec 30, 2008 12:59pm PST

While many have complained about unrealistic depictions of women in games, a new study has found that the atypical body types of some characters...

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"my woman slapped me after i asked her why she couldn't look more like Hitomi..... :)"

- megreedy see all 50 comments

Bisexual Women Surprisingly Prevalent in MMOs, Suggests Study

By Shack Staff, Dec 23, 2008 10:57am PST

Following a recent EverQuest II survey that suggested MMO players were sad but not overweight, another study has found that females and bisexuality...

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"thy have wangers and bum beards, not so exy, also they are male ugg"

- alalkoolj see all 41 comments

Study: Close Combat Key to Successful FPS Games

By Nick Breckon, Dec 02, 2008 8:00pm PST

A new study by technology company Emsense has connected the success of FPS games with the frequency of close combat. The study, conducted by...

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"I like the double tension of the AvP facehuggers. First, when you hear its scratching walk ..."

- Marrbe see all 110 comments

Study: Online Gaming is Good for the Kids

By Blake Ellison, Nov 20, 2008 5:00pm PST

The non-profit MacArthur Foundation has released a study suggesting that online gaming is a valuable way for youths to learn social skills in the...

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"Just keep the kids away from WoW and Halo (CoD, BF2...any FPS) and yeah they should grow up ..."

- DaCommando332 see all 15 comments