Study: In-Game Advertising Boosts Gatorade Sales
In-game advertising can indeed be effective and boost sales, a study commissioned by Electronic Arts has unsurprisingly concluded. The study...
READ MORE >NPD Group Releases 'Extreme Gamer' Statistics, Details Digital Distribution Growth
The NPD Group has released some new market research survey results related to American gaming habits, including so-called "Extreme Gamers," a...
READ MORE >"The only people making 48 hours a week are the unemployed and the never-been-employed."
see all 22 commentsVideo Game Marketing Advice, Criticisms
"Showcase actual gameplay footage" is one of the core pieces of advice in a free new report by marketing agency Blitz criticising the overall...
READ MORE >"I trust him as well since unlike the others he don't just follow them and rank bad games high ..."
see all 33 commentsNPD: PC Still 'Most Used System for Online Gaming' as Digital Distribution Purchases Rise
Market research firm The NPD Group has revealed the highlights of its recent "Online Gaming 2010" research report, providing a glimpse of the...
READ MORE >"this. devs wake up and support us. We have money to spend and we rather spend it on games ..."
see all 17 comments82% of American Kids Are Gamers, Says NPD
A whopping 82% of children aged 2-17 in the United States, some 55.7 million, are gamers, according to a new report from marketing research firm...
READ MORE >"it's mostly because games are not maturing. they don't have the excuse of being the hot new ..."
see all 22 commentsStudy Examines Video Game War Crimes
Video games frequently flaunt international human rights and criminal law without portraying the consequences, a study by Swiss human rights...
READ MORE >"okay, so I've actually read that study just for curiosity....and though i regularly have to ..."
see all 39 commentsStudy Finds 8.5% of U.S. Youth Addicted to Games
An Iowa State University and National Institute on Media and the Family (NIMF) study has concluded that 8.5% of its 1,178 U.S. participants, aged...
READ MORE >"should be one question "have you ever sucked a d@!& for latest mario game?""
see all 42 commentsStudy: Action Video Games Good for Your Peepers
Action-packed video games can improve your eyesight, according to a recent study at the University of Rochester funded in part by the US Navy's...
READ MORE >"Close-vision stuff like gaming/reading etc doesnt ruin your eyesight per se; There are some ..."
see all 30 commentsStudy: Casual Gaming Leads to Hardcore Weight Loss
A pilot study by PopCap's UK division into the use of casual gaming to stave off snack cravings has yielded promising results, according to a...
READ MORE >"Dude, I'd look like a spartan if they had required a power pad to play fallout 3."
see all 11 commentsStudy: Xbox 360 Is 'Console Online Gaming Leader,' 87% Play PC Games Online
The Xbox 360 is "the console online gaming leader" in the United States, according to a study conducted by marketing research group NPD between...
READ MORE >"Yeah, is kurumba in the twilight zone? Way more users with headsets on Live."
see all 49 commentsStudy: Tetris Helps to Reduce Post-traumatic Stress
A new study has found that patients with symptoms of post-traumatic stress had fewer flashbacks after playing a round of Tetris. The...
READ MORE >"reread rasputinreborn's post, then think of working on Reading Comp."
see all 12 commentsStudy: Fit Game Characters Shame Male Players
While many have complained about unrealistic depictions of women in games, a new study has found that the atypical body types of some characters...
READ MORE >"my woman slapped me after i asked her why she couldn't look more like Hitomi..... :)"
see all 50 commentsBisexual Women Surprisingly Prevalent in MMOs, Suggests Study
Following a recent EverQuest II survey that suggested MMO players were sad but not overweight, another study has found that females and bisexuality...
READ MORE >"thy have wangers and bum beards, not so exy, also they are male ugg"
see all 41 commentsStudy: Close Combat Key to Successful FPS Games
A new study by technology company Emsense has connected the success of FPS games with the frequency of close combat. The study, conducted by...
READ MORE >"I like the double tension of the AvP facehuggers. First, when you hear its scratching walk ..."
see all 110 commentsStudy: Online Gaming is Good for the Kids
The non-profit MacArthur Foundation has released a study suggesting that online gaming is a valuable way for youths to learn social skills in the...
READ MORE >"Just keep the kids away from WoW and Halo (CoD, BF2...any FPS) and yeah they should grow up ..."
see all 15 comments
"What? We did this and they just routed our cable through a fancy box (and punched a whole in ..."
- Agrona see all 17 comments