The NPD Group has released some new market research survey results related to American gaming habits, including so-called "Extreme Gamers," a subset that encapsulates the most active four percent of gamers in the United States.

Of the nearly 19,000 gamers questioned--some as young as 2 years old--the survey found that those classified as "Extreme Gamers" played an average of just over two full days per week, or 48.5 hours. It's a fairly dramatic number, considering that (as a whole) U.S. gamers spend an average of thirteen hours per week playing games. Read more »

"Showcase actual gameplay footage" is one of the core pieces of advice in a free new report by marketing agency Blitz criticising the overall current state of video games marketing and laying out its own approach to wooing the modern savvy gamer.

'Pulling the trigger to purchase' is built around a survey conducted by reputable market research firm Mintel of "avid gamers"--defined as those who play video games on consoles or handhelds for at least seven hours per week--with 1,000 respondents. Read more »