What do you do when your platform already sells and launches video games? Make the platform itself a video game, naturally. Valve announced the beta launch of "Steam Trading Cards" today. The collectible meta-game lets you upgrade your Steam profile by playing games and collecting and trading their associated (virtual) cards.

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Steam's Greenlight program is meant to raise indie awareness by putting aspiring games up to a popular vote, but some developers feel it isn't doing enough to put the games in front of potential audiences. Valve hosted an online get-together to hear the thoughts of indie developers, some of whom were outspoken about improvements to the service.

Read more: 'Something is wrong' »