Sony to aim for 'slightly younger demographic' with PS3

By Andrew Yoon, Dec 05, 2011 6:00am PST

Expect a lot more family-friendly gaming to hit the PS3 soon. A new interview with Sony Computer Entertainment Europe CEO Jim Ryan reveals the company's move towards a "slightly younger demographic" in the coming years.


"Are they planning to focus the kid-centric games around the Move? Last I checked, PS3 ..."

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Sony: 3D costs as low as 'half a percent' of overhead

By Andrew Yoon, Aug 04, 2011 9:45am PDT

With excitement for 3D movies waning, and adoption of 3D televisions still low, many have openly wondered: "is it worth it?" Sony's Simon Benson argues that the low amount of effort it takes to implement the technology makes it an easy choice.


"Why the mention of split screen? Does this mean that the split-screen tech touted by the "PS3 ..."

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Sony Europe 'Welcome Back' program features free games

By Xav de Matos, May 06, 2011 5:00pm PDT

Sony Computer Entertainment Europe has announced its own "Welcome Back" program, pledging free games as part of the reboot of the PlayStation Network.


"Exactly what I was going to say! "Here's all this free stuff, but first we need your name, ..."

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