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Sony to aim for 'slightly younger demographic' with PS3

By Andrew Yoon, Dec 05, 2011 6:00am PST

Expect a lot more family-friendly gaming to hit the PS3 soon. A new interview with Sony Computer Entertainment Europe CEO Jim Ryan reveals the company's move towards a "slightly younger demographic" in the coming years.

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"Are they planning to focus the kid-centric games around the Move? Last I checked, PS3 ..."

- zxinfinity see all 6 comments

Sony: 3D costs as low as 'half a percent' of overhead

By Andrew Yoon, Aug 04, 2011 9:45am PDT

With excitement for 3D movies waning, and adoption of 3D televisions still low, many have openly wondered: "is it worth it?" Sony's Simon Benson argues that the low amount of effort it takes to implement the technology makes it an easy choice.

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"Why the mention of split screen? Does this mean that the split-screen tech touted by the "PS3 ..."

- RowjinZee see all 37 comments

Sony Europe 'Welcome Back' program features free games

By Xav de Matos, May 06, 2011 5:00pm PDT

Sony Computer Entertainment Europe has announced its own "Welcome Back" program, pledging free games as part of the reboot of the PlayStation Network.

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"Exactly what I was going to say! "Here's all this free stuff, but first we need your name, ..."

- SOTGAce see all 20 comments