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Sony to aim for 'slightly younger demographic' with PS3

Related Topics – PlayStation 3, Sony, SCEE
Sony to aim for 'slightly younger demographic' with PS3

Expect a lot more family-friendly gaming to hit the PS3 soon. A new interview with Sony Computer Entertainment Europe CEO Jim Ryan reveals the company's move towards a "slightly younger demographic" in the coming years, thanks to the console's more attractive price point.

"There's some quite interesting stuff happening in a number of areas which would allow us to open up a market that we accessed pretty successfully on both PS1 and PS3 but haven’t yet got to on PS3," Ryan said.

Read more: Step your game up »

"Are they planning to focus the kid-centric games around the Move? Last I checked, PS3 ..."
- zxinfinity    See all 6 comments


Sony: 3D costs as low as 'half a percent' of overhead

Related Topics – Sony, SCEE, 3D Gaming
Sony: 3D costs as low as 'half a percent' of overhead

Sony is easily one of the most vocal supporters of 3D content in the marketplace. Many of its upcoming first-party titles, including Resistance 3 and Uncharted 3, support stereoscopic 3D. However, with excitement for 3D movies waning, and adoption of 3D televisions still low, many have openly wondered: "is it worth it?"

Simon Benson, SCEE's senior development manager and 3D evangelist, obviously thinks so. He argues that the low amount of effort it takes to implement the technology makes it an easy choice. "It's not a significant overhead for us. It’s not like we have to justify being able to sell millions millions more games because of it, it’s just another feature of the game."

Read more: The cost of 3D »

"Why the mention of split screen? Does this mean that the split-screen tech touted by the "PS3 ..."
- RowjinZee    See all 37 comments


Sony Europe 'Welcome Back' program features free games

Sony Europe 'Welcome Back' program features free games

After pledging to offer identity theft protection for members in its region, Sony Computer Entertainment Europe has detailed its own "Welcome Back" program for PlayStation Network users.

Nick Caplin--Head of Communications at SCEE--revealed [via the PlayStation Europe blog] that affected PS3 users in the region will be able to select two free titles (from a list of five) and PSP users will be given a choice of two titles (from a list of four) as part of the goodwill initiative. Read more »

"Exactly what I was going to say! "Here's all this free stuff, but first we need your name, ..."
- SOTGAce    See all 20 comments



Top Games

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Top Rentals

  1. Grand Theft Auto V
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  3. Batman: Arkham Origins
  4. Assassin's Creed IV: Black Flag
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  7. NBA 2K14
  8. Diablo III
  9. Madden NFL 25
  10. The Last of Us