[Update - 4:20pm CST] "This is just an error on the website," a representative of Sony Computer Entertainment America tells Shacknews.

[Original] With E3 2010 kicking off next week, a PlayStation 3 price drop may be impending, as maker Sony's official Sony Style store claims the console can be had "Starting at $199.99." Read more »

Ending weeks of rumors and leaked retailer fliers, Nintendo today announced that it will be lowering the price of the Wii by $50, to $199, in North America this Sunday.

The price cut takes effect September 27. Competitors Sony and Microsoft have both recently dropped the prices of their consoles, the PlayStation 3 and Xbox 360.