The console wars may seem to have subsided as we near the end of the current cycle, as Microsoft and Sony no longer tear tufts of hair and handfuls of flesh from each other in the streets, but really it's gone underground. Microsoft yesterday launched an app letting you order Pizza Hut from your Xbox 360 with Kinect control and everything, but the real objective is clearly to humiliate Sony for its paltry PS3 pizza promotion with Papa John's four years ago.

Read more: App can use Kinect gestures