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Xbox 360 primarily used for gaming, PS3 used mostly for media

By Andrew Yoon, Mar 13, 2013 4:15pm PDT

With a rapidly growing number of non-gaming apps on Xbox Live, Microsoft has cultivated an image that it is the entertainment console of choice. However, a new report from Nielsen shows that PlayStation gamers are more likely to stream media than their Xbox counterparts.

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""its only slightly better" then lists ways that make it way better. "

- rtrson see all 16 comments

Nielsen: Halo 4, Black Ops 2 most anticipated games

By John Keefer, Jul 20, 2012 10:00am PDT

If you ask someone what their most anticipated game is, you'll usually get a variety of answers, with a few games mentioned more than others. Nielsen gathered up some numbers after E3 and now tells us what we really want.

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"obviously, you are out of touch with the shack community's want's"

- watcherxp see all 29 comments

Halo 4, Assassin's Creed 3 top Nielsen's most wanted

By Andrew Yoon, Apr 10, 2012 1:00pm PDT

Media tracking organization Nielsen surveyed gamers to see what their most anticipated games are for the remainder of 2012. Unsurprisingly, franchise titles topped the list.

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"I think the only AC title I'll ever buy is one that I can 1; know will work a decade from now, ..."

- Zolneirz see all 12 comments

Two-thirds of handheld owners also have iOS device

By Steve Watts, Feb 07, 2012 1:45pm PST

Nielsen's annual report on gaming trends shows mobile and tablet devices on the rise, and contributing to an overall rise in gaming.

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"Your headline isn't interpreting the data right. The tweet that I think you are getting it ..."

- OmegaRed59 see all 4 comments

Console users spending more time watching streaming video

By Andrew Yoon, Dec 14, 2011 12:30pm PST

New data released by Nielsen reveals that streaming video usage has increased across all three consoles, and has also increased engagement.

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"Not streaming video you can't without some support from an IPTV box, console, or device with ..."

- Fred Garvin see all 8 comments

Modern Warfare 3 most wanted game this holiday, says Nielsen

By Steve Watts, Sep 29, 2011 11:45am PDT

Nielsen has released the results of its Video Game Tracking survey, showing some of the most anticipated games and what eager players are saying about them.

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"Not right now! We are in the second-golden-age of Fighting Games! When that dies down..then ..."

- GigiLeCheshire see all 49 comments

Project Cafe buzz high, but interest mixed

By Andrew Yoon, Jun 03, 2011 10:30am PDT

Pre-E3 buzz in Project Cafe, Nintendo's next home console, is much higher than buzz for Kinect and 3DS at last year's show, a Nielsen survey reveals.

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"I'm sure they'll grab a lot more (and likely better vs. what they have on the Wii) multi-plats, ..."

- one random winner see all 7 comments

Study: In-Game Advertising Boosts Gatorade Sales

By Alice O'Connor, Sep 14, 2010 6:51am PDT

In-game advertising can indeed be effective and boost sales, a study commissioned by Electronic Arts has unsurprisingly concluded. The study...

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"What? We did this and they just routed our cable through a fancy box (and punched a whole in ..."

- Agrona see all 17 comments

Nielsen Estimates 400,000+ Female World of Warcraft Players in US

By Nick Breckon, Apr 08, 2009 2:27pm PDT

A new Nielsen report on PC and console game usage estimates that a surprising number of female World of Warcraft characters may in fact be played...

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"I think that the co-opperative aspects of MMO's combined with the item collection and inventory ..."

- trevis see all 58 comments