Nielsen News


ESL To Produce Four New Esport Shows For Hulu

By Charles Singletary, Oct 09, 2017 10:25am PDT

The Electronic Sports League, one of the largest of its kind, is bringing some esport content to the popular subscription streaming service.


Nielsen Esports Brings Global Viewer Analytics To Gaming

By Charles Singletary, Aug 17, 2017 1:25pm PDT

Advertisers and sponsors will now have a better idea of where they can cash in.


Xbox 360 primarily used for gaming, PS3 used mostly for media

By Andrew Yoon, Mar 13, 2013 4:15pm PDT

With a rapidly growing number of non-gaming apps on Xbox Live, Microsoft has cultivated an image that it is the entertainment console of choice. However, a new report from Nielsen shows that PlayStation gamers are more likely to stream media than their Xbox counterparts.


""its only slightly better" then lists ways that make it way better. "

- rtrson see all 16 comments

Nielsen: Halo 4, Black Ops 2 most anticipated games

By John Keefer, Jul 20, 2012 10:00am PDT

If you ask someone what their most anticipated game is, you'll usually get a variety of answers, with a few games mentioned more than others. Nielsen gathered up some numbers after E3 and now tells us what we really want.


"obviously, you are out of touch with the shack community's want's"

- watcherxp see all 29 comments

Halo 4, Assassin's Creed 3 top Nielsen's most wanted

By Andrew Yoon, Apr 10, 2012 1:00pm PDT

Media tracking organization Nielsen surveyed gamers to see what their most anticipated games are for the remainder of 2012. Unsurprisingly, franchise titles topped the list.


"I think the only AC title I'll ever buy is one that I can 1; know will work a decade from now, ..."

- Zolneirz see all 12 comments

Two-thirds of handheld owners also have iOS device

By Steve Watts, Feb 07, 2012 1:45pm PST

Nielsen's annual report on gaming trends shows mobile and tablet devices on the rise, and contributing to an overall rise in gaming.


"Your headline isn't interpreting the data right. The tweet that I think you are getting it ..."

- OmegaRed59 see all 4 comments

Console users spending more time watching streaming video

By Andrew Yoon, Dec 14, 2011 12:30pm PST

New data released by Nielsen reveals that streaming video usage has increased across all three consoles, and has also increased engagement.


"Not streaming video you can't without some support from an IPTV box, console, or device with ..."

- Fred Garvin see all 8 comments

Modern Warfare 3 most wanted game this holiday, says Nielsen

By Steve Watts, Sep 29, 2011 11:45am PDT

Nielsen has released the results of its Video Game Tracking survey, showing some of the most anticipated games and what eager players are saying about them.


"Not right now! We are in the second-golden-age of Fighting Games! When that dies down..then ..."

- GigiLeCheshire see all 49 comments

Project Cafe buzz high, but interest mixed

By Andrew Yoon, Jun 03, 2011 10:30am PDT

Pre-E3 buzz in Project Cafe, Nintendo's next home console, is much higher than buzz for Kinect and 3DS at last year's show, a Nielsen survey reveals.


"I'm sure they'll grab a lot more (and likely better vs. what they have on the Wii) multi-plats, ..."

- one random winner see all 7 comments

Study: In-Game Advertising Boosts Gatorade Sales

By Alice O'Connor, Sep 14, 2010 6:51am PDT

In-game advertising can indeed be effective and boost sales, a study commissioned by Electronic Arts has unsurprisingly concluded. The study...


"What? We did this and they just routed our cable through a fancy box (and punched a whole in ..."

- Agrona see all 17 comments

Nielsen Estimates 400,000+ Female World of Warcraft Players in US

By Nick Breckon, Apr 08, 2009 2:27pm PDT

A new Nielsen report on PC and console game usage estimates that a surprising number of female World of Warcraft characters may in fact be played...


"I think that the co-opperative aspects of MMO's combined with the item collection and inventory ..."

- trevis see all 58 comments