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Nielsen Esports Brings Global Viewer Analytics To Gaming
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Advertisers and sponsors will now have a better idea of where they can cash in.
READ MORE >Xbox 360 primarily used for gaming, PS3 used mostly for media
With a rapidly growing number of non-gaming apps on Xbox Live, Microsoft has cultivated an image that it is the entertainment console of choice. However, a new report from Nielsen shows that PlayStation gamers are more likely to stream media than their Xbox counterparts.
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""its only slightly better" then lists ways that make it way better. "
- rtrson see all 16 comments