Jade Raymond, managing director of Ubisoft Toronto, summed up her frustration that the biggest hits in the games industry are modeled after Michael Bay action movies. At a game developers' rant at GDC 2012, the Assassin's Creed producer lamented the abundance of the "narrow genre of action games, mostly dominated by first-person shooters."

But, she wasn't entirely pessimistic. "I don't think that means we're stuck not addressing anything of meaning to people," she said, as she introduced some key changes blockbusters could make in their games.

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