Zynga's IPO launched today but fell "within the first 10 minutes of trading," landing 5 percent down to $9.50 a share by the time the market closed.
As predicted, Zynga plans on becoming public, hoping to raise $1 billion in an IPO.
"for normal companies its 7x the profit, for newer companies it can be as high as 20x i think. ..."
Zynga is seeking "between $1.5 billion and $2 billion" as part of an initial stock offering (IPO) that could make the company one of the largest in gaming.
"EA is not buying PopCap - don't believe everything you read. "