Call of Duty: Ghosts preview: rebooting a franchise
Activision deliberately crossed everyone up when it announced the next Call of Duty as Ghosts instead of Modern Warfare 4 on May 1. It was a calculated attempt to reboot the franchise with a new generation of consoles on the horizon. But no matter what it was called, the company was confident the next game would be popular no matter what.
"I plugged in Modern Warfare 4 into Google on my phone and saw there were 122 million search results for the name," said Eric Hirshberg, CEO of Activision Publishing. "Just for fun, I plugged in Dark Knight Rises, which does exist, and there were 116 million results."




"I played the crap out of Receiver; I should fire it up again sometime. I bought Red Orchestra ..."
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