In-game Advertising

Study: In-Game Advertising Boosts Gatorade Sales

In-game advertising can indeed be effective and boost sales, a study commissioned by Electronic Arts has unsurprisingly concluded. The study...

In-game Advertising

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Latest News

All Points Bulletin to Run Ads Through Voice Chat

By Brian Leahy, Jun 28, 2010 11:20am PDT

Realtime Worlds' All Points Bulletin (APB) will be released tomorrow with pre-order customers already causing chaos in the crime-filled...

"Isn't it awesome that they don't play when you're in the game then?"

- seawolfnfhq see all 63 comments

Wipeout HD Ad Pulled After Load Time Snafu

By Chris Faylor, Aug 04, 2009 8:19am PDT

Following the revelation that "high-resolution dynamic video ads" had been implemented into the loading screens of Wipeout HD and could nearly...

"if Sony or Liverpool studios came out and said we're putting ads in now then people would be ..."

- shackBox360 see all 35 comments

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