Speaking on various elements of Sega of America's operations, company president Simon Jeffery critiqued publisher Electronic Arts' handling of the core gamer market.

"EA has always struggled with the hardcore gamer," Jeffery told VentureBeat. "I think they look at Gears of War and Halo and wonder why they can't do that. EA has to do something about that. They have tried on and off over the years. It's just like Activision had to come out from doing hardcore games and do more for the masses." Read more »

2K Boston and 2K Australia's narrative-heavy BioShock (PC, PS3, 360) has exposed millions to a new brand of shooter and effectively opened a new market, lead designer Ken Levine believes.

"I can pretty much guarantee to you that if BioShock wasn't successful, there never would have been another game like this," Levine told Eurogamer. Read more »