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Mobile games almost half of full game downloads

Related Topics – NPD, Mobile, digital
Mobile games almost half of full game downloads

The Online Gaming 2011 report from the NPD Group suggests that almost half of all full game downloads are on mobile devices. The announcement didn't specify the exact percentage, but an NPD spokesperson told Shacknews that mobile games took 47% of the total downloads in their poll results.

It's important to note that this is only counting full game downloads, not micro-transactions and add-on content. On top of that, the statistic tracks purchased games, not price, so users snatching up ten or fifteen $1 apps for the price of one downloadable PC or PSN/XBLA game lends the platform more weight. NPD analyst Anita Frazier notes, "full-game price points on mobile devices are generally lower than those for console and portable systems, so mobile's full game download unit share does not translate to a comparable level of consumer spend." Read more »

"Ok it was generated from consumers. So, its a bit irrelevant if they have Steam information or not."
- holinka    See all 8 comments



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