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EA Claims Wii Graphics Not 'Broadcast Quality' After Misleading Ad, Reports UK Board

Dec 17, 2008 11:35am CST tags: Tiger Woods PGA Tour 09, Electronic Arts, Controversy, Screenshots
Controversy regarding a recent television ad for Tiger Woods PGA Tour 09 has reportedly led publisher EA to claim that visuals produced by the Wii aren't suitable for broadcast, according to the UK Advertising Standards Authority and Eurogamer.

The ASA stepped in after it found the advertisement "misleading." The spot in question showed Tiger Woods using a Wii Remote to play Tiger Woods PGA Tour 09, though game footage was pulled from the more graphically advanced Xbox 360 version.


Left, Xbox 360. Right, Wii.

The end of the ad stated that the game was "available on all formats." While EA has yet to issue a public response, the ad authority offered a second-hand explanation.

"[EA] explained that Wii footage would not be of broadcast quality, and the originating agency had thought it preferable to use the Xbox footage, which was closer to broadcast definition, than to 'up the resolution' of Wii footage to broadcast quality," the ASA claimed.

The board added that "because viewers would not be able to achieve the graphical quality shown in the ad on a Wii console, we concluded that the ad was misleading."

EA Debuts Console-Mobile Phone Connectivity

Nov 07, 2008 9:24am CST tags: Tiger Woods PGA Tour 09, Electronic Arts
EA revealed today that the console versions of Tiger Woods PGA Tour 09 can interface with the mobile edition for in-game bonuses, with EA stating this is its "first integration of a mobile phone game feature that can influence the console edition of the same title."

Dubbed Console Boost, the feature requires a free EA Account, awarding players with stat boosts in the PS3 and Xbox 360 versions of the EA Tiburon-developed golfing game. The console versions hit earlier this year, the mobile version just launched.

Explained EA:

  • The CONSOLE BOOST earned by playing the mobile game is stored in the registered customer's EA account. Once the players apply the CONSOLE BOOST to their Xbox 360 or PLAYSTATION 3 accounts they see an immediate increase in the skill levels of their athletes.
  • The value of the CONSOLE BOOST upload varies depending on the skill level played on the mobile game (Amateur, Pro or Legend) and how well the user completes the series of challenges.
  • Challenges can be played on any of the courses in Tiger Woods PGA TOUR 09 mobile and there are varying requirements to complete the series of challenges.