Beloved game creator and Maxis co-founder Will Wright (The Sims, SimCity, Spore) today revealed that he is leaving Electronic Arts and Maxis to pursue one of his old side projects.

Dubbed Stupid Fun Club, the company is described as "an entertainment think tank developing new Intellectual Properties to be deployed across multiple fronts including video games, movies, television, the internet, and toys."

Stupid Fun Club was initally formed around 2001, to explore Wright's love of robots.

Though Wright is for all intents and purposes leaving Electronic Arts, he will continue to work with the publisher, as Wright and EA now own equal percentages of Stupid Fun Club. Maxis VP Lucy Bradshaw will keep running Maxis, bought by EA in 1997.

In addition, Electronic Arts holds the right to develop any game concepts... Read more