Most crucially, Roper noted that Hellgate: London is guaranteed to include some kind of free online mode that gamers will be able to access without any monetary commitment. This mode will likely not include the full MMO features of the game available to full-scale online users, though it is still unclear what kind of commitment will be needed for that level of access. "If you want lots of great continual content, and all of the services, we'll have to figure out how to do that," said Roper, pointing out that the company will need to derive revenue in some way to support a full team of content developers post-launch. As examples of less traditional revenue streams, he brought up various Korean MMOs which sell items to players, and added that The Elder Scrolls IV: Oblivion generates post-launch revenue for developer Bethesda by selling downloadable content.
Roper stated that finding a solution that is acceptable to players as well as being financially feasible on the development side is difficult. "For us, it's complex. It has to work together globally, and with three different publishers," he said.
In an interview published on Shacknews today, Roper spoke on some of the services that will be part of the full Hellgate MMO. "What you're getting with that service is you're getting 24/7 customer service, secure servers, databases, and the biggest thing is that you're getting continuing content," he said. "We'll have a full dev team that's on the project from day one. Actually, right when you buy the game, when it launches there will already be content available that you can't get in the single-player--additional monsters, areas, all the community and economy things, you'll be able to form guilds, auction houses, all those things you expect from MMOs."
For more on the gameplay of Hellgate: London, particularly its online aspects, check out our extensive interview with Bill Roper published today.
Drawing similarities to ArenaNet's Guild Wars, Hellgate's online is heavily instanced. Group and solo PvE is the game's main focus; PvP will exist in a small scale form, but is not a major element of the initial launch. It will also feature a Hardcore mode similar to that found in Blizzard's Diablo II, a game on which many members of the Hellgate team worked. Hellgate's multiplayer will contain all of the missions and story from the single-player aspect of the game, as well as exclusive gameplay modes and content. Like the single-player game, it will be comprised of dynamically generated areas and items. Further content will be continually added over time by a dedicated Flagship team.
Flagship expects to launch an open beta prior to the launch of the game. Pricing details have not yet been determined, though Roper noted that there will be some kind of trial or free play system for those looking to get a taste of the game without commitment.
"I think that just as Diablo and Diablo II started this religious argument over whether they're RPGs or not, I think that Hellgate will spark that same debate over whether it's an MMO or not," commented Roper, who added that the game has been designed as an MMO from day one. Check back this week for an extensive interview with Roper, delving more comprehensively into the online aspects of Hellgate: London.
Update: Since posting our original news item on the matter, Shacknews has been contacted by Electronic Arts, which is co-publishing the game along with Namco Bandai. EA noted that there has not in fact been any final decision made as to Hellgate: London's online pricing model, be it subscription-based or otherwise. We respect this situation, while maintaining that we have reported fairly on statements we received. A full interview is forthcoming.
Update 2: Our full Bill Roper interview has been published.
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