Analysts Discuss Necessity of Holiday Game Rush
The reason for the glut of gaming goodness hasn't changed, according to opinions of games industry financial analysts. "At Christmas there are two buyers: the user and the gift giver. The rest of the year, there is only one buyer," remarked well-known analyst Michael Pachter in an Edge feature.
"If this were the cinema business, this would be like five massive movies coming out in the same week: Harry Potter, Batman, James Bond, Spider-Man--all coming out at the same time," joked Mike Hickey with Janco Partners.
The prevailing opinion among anaylsts is that the non-winter months of the year are more viable than is often thought. "Look at GTA IV. It proves you can have a wider window than the three months of the holiday season," said Hickey. "It would make more sense to spread releases out," added Pachter in agreement.
For publishers slowly edging away from holiday releases, the trick... Read more
