Analyst: Only 4% of Games are Profitable
Speaking to Forbes, Zatkin showed that there is truth in numbers. In fact, numbers are EEDAR's specialty. The firm maintains a database of over 6,000 games catalogued by genre, features and sales figures.
That data is used to create models that estimate how well a game will sell based on the way the game is pitched. EEDAR's sells its services to publishers including Electronic Arts, Activision, and Ubisoft.
Zatkin, a former game designer, co-founded EEDAR after experiencing first-hand the stress of making major decisions early in the game design process. "Every game I have ever worked on, we've gone in blind as to which features would... Read more
