Not content to let Microsoft hog the media spotlight, Electronic Arts has released another character trailer for EA Canada's cartoony boxing title FaceBreaker.

The footage introduces the chubby and ninjastastic boxer Steve, who can be seen taking out his aggression on a young schoolgirl.

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Developed by EA Canada, FaceBreaker is planned to hit PlayStation 3, Xbox 360 and Wii in September.

Monolithic publisher Electronic Arts today launched the EA Sports Freestyle sub-brand, a new label aimed at what the company describes as "a growing, more casual sports gaming audience."

The company says that games released under the EA Sports Freestyle brand will be inclusive, casual, pick-up-and-play titles. The first title to debut under the label will be EA Canada's toonish boxer FaceBreaker (PS3, X360, Wii), which the company revealed will be released in September of this year.

In addition to the EA Sports and EA Sports Freestyle labels, the company also publishes its unrealistic, over-the-top sports titles such as the SSX and NBA... Read more

Publisher EA sent over a few new screenshots and a character trailer from its upcoming cartoony boxing title FaceBreaker (PS3, X360, Wii).

Developed by the relocated Fight Night Round 3 team, now up at EA Canada, FaceBreaker will hit at some point during EA's current fiscal year, which runs from April 1, 2008 to March 31, 2009.

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EA has released a new trailer for the upcoming cartoon boxer FaceBreaker, in development by Fight Night Round 3 veterans at EA Canada.

The Fight Night series' spiritual successor is expected to hit PlayStation 3, Xbox 360 and Wii within EA's 2009 fiscal year, which runs from April 1, 2008 to March 31, 2009.

"Facebreakers fight because they like to punch people in the face," the trailer explains.

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EA has released more screenshots of the upcoming cartoon boxer FaceBreaker, in development by Fight Night Round 3 veterans at EA Canada. The game is expected to hit PlayStation 3, Xbox 360 and Wii within EA's 2009 fiscal year, which runs from April 1, 2008 to March 31, 2009.

EA just sent over a batch of 13 new screenshots from FaceBreaker, highlighting the game's wacky and whimsical approach to the world of boxing.

Developed by a team of Fight Night Round 3 veterans up at EA Canada, FaceBreaker is expected to hit PlayStation 3, Xbox 360 and Wii within EA's 2009 fiscal year, which runs from April 1, 2008 to March 31, 2009.

EA has released the first footage of FaceBreaker, the recently announced cartoony boxing title being developed by the team of Fight Night Round 3 veterans up at EA Canada.

The game is expected to hit PlayStation 3, Xbox 360 and Wii within EA's 2009 fiscal year, which runs from April 1, 2008 to March 31, 2009.

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A second screenshot of EA Canada's new boxing title FaceBreaker (PS3, X360, Wii) has surfaced. While today's shot contains a distinct lack of broken faces, we at Shacknews are fairly confident that it either shows someone's eyes rolling into the back of their head, or provides our first glimpse of an undead opponent.

Announced yesterday, the game is billed as the spiritual successor to EA's Fight Night series, with most of the previously EA Chicago-based Fight Night team said to be working on the cartoony face-destroying title.

Electronic Arts today announced that the team behind Fight Night Round 3, now at EA Canada, is working on a new boxing game for PlayStation 3, Xbox 360 and Wii titled FaceBreaker.

Unlike the realistic Fight Night series, FaceBreaker will be a cartoony arcade boxing experience featuring "irreverent fun, immersive gameplay and eye-popping stylized graphics," according to today's announcement.

"Arcade boxing takes me back to my roots in this industry, and this game signals our shift to adding more approachable fun to our product lineup," said EA Sports president Peter Moore. "In no time at all, you'll be picking up the controllers and knocking your opponent around the ring, smashing faces, and having a riot."

The game is said to feature a host of unique characters featuring their own fighting style and taunts. You will also be able to customize your character by uploading a photo of your own face. The breaking of faces will come courtesy of the game's real-time facial deformation.

No release date was announced for FaceBreaker.