EA Sports Launches New Freestyle Sub-brand, Announces September Release for FaceBreaker
Monolithic publisher Electronic Arts today launched the EA Sports Freestyle sub-brand, a new label aimed at what the company describes as "a growing, more casual sports gaming audience."
The company says that games released under the EA Sports Freestyle brand will be inclusive, casual, pick-up-and-play titles. The first title to debut under the label will be EA Canada's toonish boxer FaceBreaker (PS3, X360, Wii), which the company revealed will be released in September of this year.
In addition to the EA Sports and EA Sports Freestyle labels, the company also publishes its unrealistic, over-the-top sports titles such as the SSX and NBA... Read more
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