Ubisoft and Steam's discount train has pulled into the Brothers in Arms: Hell's Highway station, with the digital distribution platform today knocking 50% off the standard price.

That puts the PC version of the Gearbox-developed, Ubisoft-published World War II shooter at $15. As with all of this week's Ubisoft-Steam sales, the price is good for one day. The duo's price-slashing locomotive is due to hit two more stops this week.

Thanks to Shacker Gydot for the tip.

Newly available from the Xbox Live Marketplace this morning is a demo for Brothers in Arms: Hell's Highway, Gearbox Software's recently released World War 2 tactical action game sequel.

Available in all regions except Asia and Germany, the demo is a 1.32GB download.

The PC version of Brothers in Arms: Hell's Highway will head to North American retailers on September 30, publisher Ubisoft has confirmed with Blue's News.

Earlier this week, Ubisoft announced a September 23 release date for the PlayStation 3 and Xbox 360 editions of the Gearbox-developed WWII shooter, but made no mention of the PC version at that time.

Publisher Ubisoft has announced that Brothers in Arms: Hell's Highway, the latest war-torn WWII shooter from Gearbox, will hit PlayStation 3 and Xbox 360 on Sept. 23. In celebration, a new trailer and new screenshots were released.

Though the console editions have gone gold and entered the manufacturing phase, the announcement made no mention of the accompanying PC version, implying that it will arrive later. This is reinforced by unofficial retailer listings which now slot the PC version for an October 1 release, instead of the previous September 23 date.

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The third part in a series of Brothers in Arms: Hell's Highway (PC, PS3, X360) production videos is now available.

The five and a half minute long video, again featuring Gearbox employees as well as gameplay footage, covers the game's squad tactics, destructable cover, gore system and other features found in the game.

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Brothers in Arms: Hell's Highway is due out later this month.

With Gearbox's Brothers in Arms: Hell's Highway (PC, PS3, 360) set to deploy at some point in September, publisher Ubisoft offers a glimpse of the shooter's weaponry.

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A new Brothers in Arms: Hell's Highway (PC, PS3, X360) video has been released, offering a minute of gameplay footage focused on teamwork. New screenshots are available too.

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Gearbox recently revealed that their World War 2 tactical action game sequel would ship in September.

The latest trailer for Gearbox Software's upcoming World War II shooter Brothers in Arms: Hell's Highway (PC, PS3, 360) discusses the game's emotional slant, said to come from its focus on individual soldiers instead of the overall war.

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Hell's Highway is expected to arrive at some point in September.

Update: Gearbox Software has confirmed to Shacknews that Brothers in Arms: Hell's Highway (PC, PS3, 360) has indeed been delayed until September.

"We'll be gold in August, but it looks like the actual shelf date will be in September," Gearbox president Randy Pitchford told Shacknews.

Though an exact date is still undecided, he noted that "late September is the anniversary of Operation Market Garden, so I think it would be really poetic if the game launched on the anniversary."

Pitchford added that the Limited Edition, which includes an action figure of Sergeant Matt Baker, "is really a nice one and quantities there will be limited, so now would be a great time for people who are anticipating the game to lock in a pre-order."

Original Story: Retailer listings for Gearbox Software's Brothers in Arms: Hell's Highway (PC, PS3, 360) suggest the World War II shooter has been delayed by a... Read more

A new Brothers in Arms: Hell's Highway video has been released, offering an eleven minute walkthrough of the World War 2 game in development at Gearbox Software.

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Brothers in Arms: Hell's Highway is due out this August on PC, PlayStation 3 and Xbox 360.

Due out this August is Brothers in Arms: Hell's Highway, the third entry in Gearbox Software's popular tactical action game series. Here's a new video from the game, featuring tanks.

Ubisoft has released a new Brothers in Arms: Hell's Highway movie, available for download at FileShack or as a streaming video below or on Shackvideo.

In the video, which features extensive gameplay footage, the Gearbox Software team talks about the choice of basing the game around Operation Market Garden. Shackvideo users can use the HD Stream.

Brothers in Arms: Hell's Highway will be released this August for PC, PlayStation 3 and Xbox 360.

Gearbox Software's latest World War II shooter Brothers in Arms: Hell's Highway hits PC, PlayStation 3 and Xbox 360 on August 26, publisher Ubisoft has revealed.

In celebration, the studio sent over some new screenshots and a trailer that packs 37 straight seconds of gunfire, explosions and environmental destruction. Booyah! Registered users can use the HD Stream.

As part of its Ubidays press event, Ubisoft also released new media from Gearbox Software's Brothers in Arms: Hell's Highway. Screenshots are here, and stream the latest video below. Registered users can use the HD Stream.

Ubisoft has sent out five new screenshots from Brothers In Arms: Hell's Highway (PC, PS3, X360), Gearbox Software's upcoming World War 2 action game. The third Brothers in Arms game is currently set for an August release.

Ubisoft has released new screenshots and a trailer for Brothers In Arms: Hell's Highway (PC, PS3, X360), Gearbox Software's upcoming World War 2 action game. According to the trailer, which can be streamed below, the game is currently set for an August release.

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A couple of days ago it was announced that Gearbox Software directly made a deal with Double Fusion to handle the in game advertising for their upcoming game releases. Randy Pitchford of Gearbox Software has put out quite an update on the situation. "We respect any contempt for exploitive advertising that negatively effects the integrity or the quality of the game because we, as hardcore gamers, share that same contempt." Pitchford opens with.

At this time Gearbox has not actually made any specific commitments for any of their announced titles to advertisers. "We partnered with Double Fusion because we believe they approach this kind of thing with the right attitude and because we wanted to be in control of these kinds of decisions for some of our games." Pitchford explains.

It is also interesting to note that Double Fusion mostly has made deals with the publishers of games and not the developers. Gearbox Software is going about this differently as they Pitchford says to have more direct control over how potential brands are placed in their games. Below is an example of context sensitive placement as described by Pitchford.

Computer & Video Games has been updated with a new Brothers in Arms: Hell's Highway preview, taking a quick look at Gearbox's WW2 action game.

New at Eurogamer today is this Brothers in Arms Hell's Highway Q&A. Gearbox president Randy Pitchford is asked about what we can expect from the game.

There's a Q&A with Randy Pitchford on Gearboxity, mostly asking the Gearbox Software president about the UbiDays press event, with a few mentions of Brothers in Arms: Hell's Highway in there as well.