Ubisoft has sent out five new screenshots from Brothers In Arms: Hell's Highway (PC, PS3, X360), Gearbox Software's upcoming World War 2 action game. The third Brothers in Arms game is currently set for an August release.

Ubisoft has released new screenshots and a trailer for Brothers In Arms: Hell's Highway (PC, PS3, X360), Gearbox Software's upcoming World War 2 action game. According to the trailer, which can be streamed below, the game is currently set for an August release.

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A couple of days ago it was announced that Gearbox Software directly made a deal with Double Fusion to handle the in game advertising for their upcoming game releases. Randy Pitchford of Gearbox Software has put out quite an update on the situation. "We respect any contempt for exploitive advertising that negatively effects the integrity or the quality of the game because we, as hardcore gamers, share that same contempt." Pitchford opens with.

At this time Gearbox has not actually made any specific commitments for any of their announced titles to advertisers. "We partnered with Double Fusion because we believe they approach this kind of thing with the right attitude and because we wanted to be in control of these kinds of decisions for some of our games." Pitchford explains.

It is also interesting to note that Double Fusion mostly has made deals with the publishers of games and not the developers. Gearbox Software is going about this differently as they Pitchford says to have more direct control over how potential brands are placed in their games. Below is an example of context sensitive placement as described by Pitchford.

Computer & Video Games has been updated with a new Brothers in Arms: Hell's Highway preview, taking a quick look at Gearbox's WW2 action game.

New at Eurogamer today is this Brothers in Arms Hell's Highway Q&A. Gearbox president Randy Pitchford is asked about what we can expect from the game.

There's a Q&A with Randy Pitchford on Gearboxity, mostly asking the Gearbox Software president about the UbiDays press event, with a few mentions of Brothers in Arms: Hell's Highway in there as well.

Eurogamer is the latest site with a preview of Brothers in Arms: Hell's Highway, offering impressions of a recent demonstration of the game by Ubisoft. We recently posted our impressions as well.

1UP, GameSpot and IGN all have Brothers In Arms: Hell's Highway previews posted, offering their impressions of the WW2 action game sequel.

Over at FileShack you can now find the entire E3 2006 presentation of Brothers in Arms Hell's Highway, offering thirteen minutes of footage along with commentary by Gearbox Software's Randy Pitchford and John Antal. Thanks 3D Gamers.

There is a GC2006 preview of Brothers in Arms Hell's Highway on IGN, asking Gearbox president Randy Pitchford about the differences between the PC, Xbox 360 and PS3 versions since the demonstration itself was similar to the one at E3.

Still catching up on media from the Leipzig Games Convention. Here are three screenshots from Brothers in Arms Hell's Highway.

At FileShack you can find a new movie from Brothers in Arms Hell's Highway, offering the first part of the E3 2006 presentation. There's about a minute of logo sequences followed by two minutes of in-game cinematic and gameplay footage. Thanks GameSpot.

There's a new Brothers in Arms: Hell's Highway preview on Worthplaying, offering impressions of the game's demonstration at E3.

According to this GameSpot story, the release date for Brothers in Arms: Hell's Highway has changed. Originally scheduled for a holiday 2006 release, the game is now due next year.

A new Brothers In Arms: Hell's Highway movie is now available, showing off the differences between the previous engine and the new one.

An updated Brothers in Arms Hell's Highway movie is now available, offering another 40 seconds of footage in addition to what was previously shown. Thanks 3D Gamers.

The guys at GameInformer have a new Brothers in Arms Hell's Highway Q&A up. Gearbox president Randy Pitchford is asked about working with Ubisoft, use of Unreal Engine 3, squad differences, destruction of soft cover, next-gen gameplay, AI and more.

Various Brothers in Arms Hell's Highway screenshots have been popping up online the past week or so, and we now have four of them here. Looking good.

A teaser movie for Brothers in Arms Hell's Highway is now available from FileShack, showing some action packed gameplay footage from this WW2 game sequel.

The guys at IGN have posted a new Brothers in Arms Hell's Highway preview, offering an overview of the game's new features. Also includes some real nice media.