DICE Underestimated Console Gamers with Battlefield Bad Company, Says Director
"I think one of our biggest mistakes with Battlefield: Bad Company.. was that when we started making it, laying out the plans, the view on the gamer was that it's a console audience, and we need to treat them a bit more gently, since they're less experienced," said DICE creative director Lars Gustavsson to GamesIndustry.
Gustavsson had been with the company since the first Battlefield title, and admitted to coming to the console project with a colored opinion."For a very long time I think the PC audience was seen as the hardcore, the most competitive and dedicated audience," he said. "Maybe at one time... Read more
