The stylish stop-motion video that seemingly promoted the sequel to American McGee's Alice was not an official video, the titular game designer has clarified on his blog.

"It was unofficial, and does not represent any of the final art direction or story elements in Alice 2," McGee said of the video that cropped up earlier this week. "We look forward to sharing information on the game in the future."

The video appeared on ReturnofAlice.com, which now redirects to McGee's blog post on the matter. Shacknews apologizes for its part in the misunderstanding.

Troy Morgan, who crafted the video, explained it "was created on spec as an advertising pitch to Electronic Arts and American McGee...but it never went any further."

A return to insanity is unsurprisingly on the cards for American McGee's Alice's Alice in the sequel to the action platformer under development at American McGee's Spicy Horse, documented in a teaser trailer somewhat reminiscent of Jan Svankmajer's Alice.

Published by EA Partners and now seemingly named Return of Alice, the sequel is scheduled to arrive on PC, Xbox 360 and PlayStation 3 in 2011.

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A new sequel to American McGee's Alice, the twisted 2000 action-adventure take on Alice in Wonderland, is in the works at designer American McGee's studio Spicy Horse. Electronic Arts will publish the game through the EA Partners label.

Shacknews has learned that the game is scheduled to ship on PC, PlayStation 3 and Xbox 360. No release date has been announced.

Tim Burton is currently making a new Alice in Wonderland film, set to star Johnny Depp and debut in 2010. No word yet on whether the two projects are connected in any way.