Newly Acquired Massive to Move Toward MMOs

Nov 14, 2008 10:47am CST tags: Ubisoft, Massive Entertainment
World in Conflict (PC, 360, PS3) developer Massive Entertainment, which was bought by Ubisoft this week, has received the assignment of contributing to Ubisoft's MMO effort starting with "light MMOs."

"They are going to help us to also get closer to the MMO space," said Ubisoft president Yves Guillemot at a conference this week, according to Gamasutra. "In the future, we will come with RPGs and RTSes also in the MMO space."

Massive is known for the well-received RTS games World in Conflict and Ground Control, and Guillemot admitted that Massive's talent for strategy games is "extremely strong."

The studio joins the Ubisoft fold from previous owner Activision Blizzard, which put it on the selling block in August as part of a consolidation following the merger of the major-label publisher and the World of Warcraft developer.

"We bought [Massive Entertainment] from them because those guys are Blizzard, so they don't need that studio as much as we do," remarked Guillemot, referring to Blizzard's prowess in the strategy genre.

        

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