GameStop Uses Air Fresheners to Promote Trades
Continuing this week's delightfully odd nature, retailer GameStop just sent Shacknews a series of Lavender-scented air fresheners.
The package, which was sent via UPS Next Day Air, contained a letter from "Edgar, the Gaming Ogre" in which he asked us to "please accept this air freshener as a reminder that you can trade in your old, funky-smelling games toward new titles with that new-game smell."
While game makers have oft-criticized the sale of used titles as none of that revenue is passed back to the publisher or developer, used sales made up 49% of GameStop's Q1 2008 profit despite only accounting for 23.9% of total sales.
"The worst one they don't have up there are the display thingies for Battlefield: Bad Company. It..."21 Comments
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