Activision CEO Says $199 Consoles Necessary
Although Nintendo's Wii console has already seen fairly substantial consumer adoption, Activision CEO Bobby Kotick said recently at the Reuters Media Summit that even the Wii will need to drop in price before it hits mass-market appeal.
"In the next 24 months they all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years," Kotick said.
Kotick said the Wii's early success despite being relatively underpowered is indicative of its low $249.99 price trumping technological advances in the eyes of the consumer. The lowest priced Xbox 360 model sells for $279.99, while the cheapest PS3 comes in at $399.99.
"Activision is riding high right now with COD4 and Guitar Hero 3 sales raising their share value
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